Exceptional service isn’t just about fixing problems - it’s about creating experiences that make customers feel genuinely valued. Join Tim Huckabee of The Profitable Florist and your peers to discuss how to empower employees to delivery personalized, consistent service that strengthens customer loyalty. Explore practical ways to weave meaningful details, consistency and care into every interaction – digitally or in person.

Competitions 101: What They Are & How to Get Started

In this one-of-a-kind virtual event (free for SAF members, $50.00 for non-members) , leaders from the grower, wholesale and retail sectors will tackle the biggest forces shaping the floral industry today. Together, they’ll unpack the trends, share what they’re seeing on the ground and offer perspective on how businesses can adapt, compete and grow. You’ll also have the opportunity to share your own perspective—what you’re seeing in your business, how you’re navigating change and where you see both challenges and opportunity.