Join us for our first Coffee Chat to discuss October Holidays! We will dive into Petal it Forward and Halloween trends.

SAF Ultimate level retail members gather monthly for an exclusive cross-segment discussion with growers, wholesalers and suppliers on the most pressing issues in the floral industry.

Gear up for the busiest stretch of the year! This interactive peer-to-peer session is your chance to gather fresh ideas and tried-and-true strategies from fellow floral pros. From festive displays to staffing plans, marketing boosts to product prep, we’ll cover what’s working this holiday season – and how to carry that momentum into Valentine’s Day.