Delivery is an important aspect of the retail florist business, and SAF has all the resources you need to make delivery productive and profitable!

Some florists are turning to third party delivery services to help with late orders, high volume, or even to expand their service area.

Are You 5-Star Worthy? Like it or not, online ratings influence purchases — a lot. The more five-star reviews you have, the more likely you are to compel a browser to click on your site. Join this interactive gathering with your peers and come prepared to discuss: • How to tactfully ask for reviews from your best customers • How to increase your rating • How to respond to bad reviews • Other actions to protect your brand online

SAF Ultimate level retail members gather monthly for an exclusive cross-segment discussion with growers, wholesalers and suppliers on the most pressing issues in the floral industry.

Corporate accounts don’t look the same as they did pre-pandemic. How are you adapting your corporate account services to suit the new hybrid work environment?

Increased use of the “in lieu of flowers” phrase, along with the ”one-stop shopping” at funeral homes can cut into sympathy sales and profits – but it doesn’t have to.