The love of plants is here to stay; join us to discuss how adding some green to your product line will help your business grow! We’ll dive into creative product integration, pricing strategies, and services like office plantscaping—plus, tips to make the most of the plant craze during Valentine’s Day.

Join SAF's Senior Lobbyist Joe Bischoff, Ph.D., and Chief Economist Charlie Hall, Ph.D., for an in-depth analysis of the Trump administration's policy agenda and its potential impact on the economy and the floral industry. This session will equip you with actionable insights to navigate upcoming changes and strategies to strengthen your business in the year ahead. This session also provides a unique opportunity to connect with peers and exchange ideas during breakout sessions.