Discover how the right technology can streamline your operations, enhance customer experiences, and save valuable time. In this open discussion, floral professionals will share how they’re creatively connecting existing systems, getting more from everyday tools like POS platforms and websites, and using automation, AI, and scheduling apps to boost efficiency without major investments.

SAF Ultimate level retail members gather monthly for an exclusive cross-segment discussion with growers, wholesalers and suppliers on the most pressing issues in the floral industry.

Gear up for the busiest stretch of the year! This interactive peer-to-peer session is your chance to gather fresh ideas and tried-and-true strategies from fellow floral pros. From festive displays to staffing plans, marketing boosts to product prep, we’ll cover what’s working this holiday season – and how to carry that momentum into Valentine’s Day.