The countdown to SAF's Annual Convention is on!

Customers want to support local businesses, but online advertising and deceptive practices can make it difficult for them to know which retailers are truly local. This Idea Exchange will explore practical ways florists can strengthen their digital presence, stand out in local search results, and communicate the value of shopping local. The conversation will also address tools and tactics florists can use to recognize and combat deceptive order gathering activity.

Looking for ways to inspire the next generation to explore careers in floriculture and horticulture? This special Idea Exchange — open and free to both members and non-members — will explore how businesses, schools, and industry professionals can participate in Green Career Week. Hear from Seed Your Future Executive Director Jazmin Albarran and experienced participants about activities ranging from quick awareness efforts to week-long efforts celebrating industry careers