2026 All Industry Trends and Challenges Discussion

In this one-of-a-kind virtual event (free for SAF members, $50.00 for non-members) , leaders from the grower, wholesale and retail sectors will tackle the biggest forces shaping the floral industry today. Together, they’ll unpack the trends, share what they’re seeing on the ground and offer perspective on how businesses can adapt, compete and grow. You’ll also have the opportunity to share your own perspective—what you’re seeing in your business, how you’re navigating change and where you see both challenges and opportunity.