SAF Ultimate level retail members gather monthly for an exclusive cross-segment discussion with growers, wholesalers and suppliers on the most pressing issues in the floral industry. Not an Ultimate level member but want more information on how you can join other roundtable events? Contact SAF’s Membership Specialist Justine Seas. jseas@safnow.org

Tipping can motivate employees and boost morale, but it can also raise tough questions about fairness, compliance, and transparency. Join peers to discuss the pros and cons of implementing a tipping program, from deciding how to structure payouts to ensuring your system aligns with payroll best practices.

Exceptional service isn’t just about fixing problems - it’s about creating experiences that make customers feel genuinely valued. Join Tim Huckabee of The Profitable Florist and your peers to discuss how to empower employees to delivery personalized, consistent service that strengthens customer loyalty. Explore practical ways to weave meaningful details, consistency and care into every interaction – digitally or in person.