*Archived Recording* In the bustling world of floristry, standing out and building a strong brand presence is essential. Join your floral peers to share ideas about cultivating meaningful connections within your community.

**Archived Recording** Join us for a virtual meet-up to help you make the most of your time at your first SAF convention – and meet some fellow attendees ahead of the event. We’ll have veteran attendees join in who can share their tips and answer questions.

Sustainability is not just a buzz word. Research shows that consumers are increasingly concerned about how their purchases are affecting the environment and the lives of workers. They want to do business with companies that are helping the environment, and they are willing to pay more for products from such businesses.

With sustainability being the Hot Topic it is, SAF has compiled resources to help you implement sustainable practices, all while learning about the innovation within the industry to secure a sustainable future.

Join floral pros from across the industry to reflect on spring holiday and Mother’s Day floral sales. During this virtual event, SAF Chief Economist Charlie Hall, Ph.D., will provide an economic update and break down a consumer survey from IPSOS, commissioned by SAF, as well as SAF’s survey of retailers. Not an Ultimate level member but want more information on how you can join this event? Contact SAF’s Membership Specialist Justine Seas at jseas@safnow.org

Unlock the secrets to stunning (and profitable!) weddings and events with our comprehensive resource package. Dive into essential topics such as crafting contracts, mastering the art of designing exquisite wedding bouquets, and demystifying pricing strategies. With a wealth of expert-curated resources, this package equips florists and designers with the knowledge and skills to create unforgettable moments for every celebration.

*Archived Recording* If your profit margins on weddings and events are making you question whether they are worth doing, this session is for you! Learn from wedding florists how they build in pricing for everything — from pinning boutonnieres to tear down — and accurately account for labor to ensure that every wedding and event is well worth the work.

All Industry Trends and Challenges Discussion: What’s in store for the floral industry, and how can floral businesses navigate those changes?

15-Minute Florist Mother's Day Sales Tips with Tim Huckabee and the Profitable Florist.

Looking for new ideas to increase efficiencies and profits this Mother’s Day? Join your peers to learn what strategies they employ to streamline prepping, staffing, marketing, delivery and more.