Attracting and retaining top talent isn’t just about salary—non-wage compensation can be a game-changer for employee satisfaction and business success. Join us for a discussion on creative ways to boost morale, increase productivity, and improve retention through incentives, benefits, and perks beyond hourly wages. From sales and productivity bonuses to healthcare options and workplace perks, we’ll explore how to design and implement these programs effectively.

Join us for insights into key human resource strategies to strengthen your team, and your business. We'll cover the importance of job descriptions and handbooks, tools and apps that streamline HR, and effective ways to set clear policies, including tips for handling cell phone use and social media expectations. Get ready to learn practical approaches to build a cohesive and well-managed team.

*ARCHIVED RECORDING* Wondering how new tariffs on Canada and Mexico—plus additional tariffs on China—will impact your business and the floral industry? Join SAF for an Ultimate Roundtable featuring industry experts sharing insights on how businesses are adapting and how the market could evolve. Plus, SAF Chief Economist Charlie Hall, Ph.D., will provide an economic update and discuss how tariffs might affect both the broader economy and your bottom line. This event is open and free for all SAF members. Non-members can register for $9.99.

**ARCHIVED EVENT** Join SAF's Senior Lobbyist Joe Bischoff, Ph.D., and Chief Economist Charlie Hall, Ph.D., for an in-depth analysis of the Trump administration's policy agenda and its potential impact on the economy and the floral industry. This session will equip you with actionable insights to navigate upcoming changes and strategies to strengthen your business in the year ahead. This session also provides a unique opportunity to connect with peers and exchange ideas during breakout sessions.

The love of plants is here to stay; join us to discuss how adding some green to your product line will help your business grow! We’ll dive into creative product integration, pricing strategies, and services like office plantscaping—plus, tips to make the most of the plant craze during Valentine’s Day.

Plan and Prepare for the Winter 2024 Holiday Season with these SAF resources.

This quarterly event is usually reserved for SAF's Ultimate level members. SAF is opening this special event to all SAF members. SAF Ultimate level retail members gather quarterly for an exclusive cross-segment discussion with growers, wholesalers and suppliers on the most pressing issues in the floral industry. Not an Ultimate level member but want more information on how you can join other roundtable events? Contact SAF’s Membership Specialist Justine Seas. jseas@safnow.org

Get ready for the holiday season! Join us for an interactive peer-to-peer learning event where you can gather fresh ideas from fellow professionals on displays, scheduling, product orders, marketing strategies, sales forecasting, and more.

**Archived Recording** Research indicates it is up to five times more expensive to acquire a new customer than to retain a current customer. Explore strategies to keep your current customers loyal and satisfied, a key to long-term business success.

Whether you attended SAF’s annual convention and just couldn’t make it to every session or you had to miss this year, this event is a great way to catch up on what you might have missed.