In this one-of-a-kind virtual event (free for SAF members, $50.00 for non-members) , leaders from the grower, wholesale and retail sectors will tackle the biggest forces shaping the floral industry today. Together, they’ll unpack the trends, share what they’re seeing on the ground and offer perspective on how businesses can adapt, compete and grow. You’ll also have the opportunity to share your own perspective—what you’re seeing in your business, how you’re navigating change and where you see both challenges and opportunity.

Competitions 101: What They Are & How to Get Started

Exceptional service isn’t just about fixing problems - it’s about creating experiences that make customers feel genuinely valued. Join Tim Huckabee of The Profitable Florist and your peers to discuss how to empower employees to delivery personalized, consistent service that strengthens customer loyalty. Explore practical ways to weave meaningful details, consistency and care into every interaction – digitally or in person.

Typically reserved for Ultimate Level Members, this special presentation of SAF's Ultimate Roundtable is open to all members. SAF Ultimate level retail members gather monthly for an exclusive cross-segment discussion with growers, wholesalers and suppliers on the most pressing issues in the floral industry. Not an Ultimate level member but want more information on how you can join other roundtable events? Contact SAF’s Membership Specialist Justine Seas. jseas@safnow.org

Tipping can motivate employees and boost morale, but it can also raise tough questions about fairness, compliance, and transparency. Join peers to discuss the pros and cons of implementing a tipping program, from deciding how to structure payouts to ensuring your system aligns with payroll best practices.

Your delivery service is more than a logistics function — it’s a powerful extension of your brand. Join peers to explore how strategic pricing, marketing, and branding can help you manage delivery volume, boost profitability, and capture last-minute sales opportunities. Learn how to position delivery as a year-round revenue driver while ramping up for high-demand holidays like Valentine’s Day.

Join us for our PFCI Annual Meeting to hear from the trustees and see what's coming in the year ahead.

Gear up for the busiest stretch of the year! This interactive peer-to-peer session is your chance to gather fresh ideas and tried-and-true strategies from fellow floral pros. From festive displays to staffing plans, marketing boosts to product prep, we’ll cover what’s working this holiday season – and how to carry that momentum into Valentine’s Day.

Plan and Prepare for the Winter 2025 Holiday Season with these SAF resources.

This quarterly event is typically reserved for SAF’s Ultimate members — but we’re granting all members special access to the recording to support your year-end planning — and set you up for success in the new year. SAF Ultimate level retail members gather monthly for an exclusive cross-segment discussion with growers, wholesalers and suppliers on the most pressing issues in the floral industry.