**ARCHIVED EVENT** Join SAF's Senior Lobbyist Joe Bischoff, Ph.D., and Chief Economist Charlie Hall, Ph.D., for an in-depth analysis of the Trump administration's policy agenda and its potential impact on the economy and the floral industry. This session will equip you with actionable insights to navigate upcoming changes and strategies to strengthen your business in the year ahead. This session also provides a unique opportunity to connect with peers and exchange ideas during breakout sessions.

The love of plants is here to stay; join us to discuss how adding some green to your product line will help your business grow! We’ll dive into creative product integration, pricing strategies, and services like office plantscaping—plus, tips to make the most of the plant craze during Valentine’s Day.

Plan and Prepare for the Winter 2024 Holiday Season with these SAF resources.

This quarterly event is usually reserved for SAF's Ultimate level members. SAF is opening this special event to all SAF members. SAF Ultimate level retail members gather quarterly for an exclusive cross-segment discussion with growers, wholesalers and suppliers on the most pressing issues in the floral industry. Not an Ultimate level member but want more information on how you can join other roundtable events? Contact SAF’s Membership Specialist Justine Seas. jseas@safnow.org

Get ready for the holiday season! Join us for an interactive peer-to-peer learning event where you can gather fresh ideas from fellow professionals on displays, scheduling, product orders, marketing strategies, sales forecasting, and more.

**Archived Recording** Research indicates it is up to five times more expensive to acquire a new customer than to retain a current customer. Explore strategies to keep your current customers loyal and satisfied, a key to long-term business success.

Whether you attended SAF’s annual convention and just couldn’t make it to every session or you had to miss this year, this event is a great way to catch up on what you might have missed.

*Archived Recording* In the bustling world of floristry, standing out and building a strong brand presence is essential. Join your floral peers to share ideas about cultivating meaningful connections within your community.

Is a recession still looming? Do consumers still have savings to spend? Will loan rates improve? In his keynote presentation from SAF's Annual Convention, SAF’s Chief Economist Charlie Hall, Ph.D., delivers all the details you need to prepare your business for growth.

SAF CEO Kate Penn tees up the convention with a high-level overview of the state of the floral industry. Based on the most recent floral industry data, SAF member surveys and dozens of interviews with industry leaders across all sectors, Penn details the high and low points of the past year, challenges and opportunities going into 2024, and what SAF is doing to help the industry address them.