With sustainability being the Hot Topic it is, SAF has compiled resources to help you implement sustainable practices, all while learning about the innovation within the industry to secure a sustainable future.

Webinars, articles and resources for a successful 2023 Mother's Day Holiday.

Delivery is an important aspect of the retail florist business, and SAF has all the resources you need to make delivery productive and profitable!

Some florists are turning to third party delivery services to help with late orders, high volume, or even to expand their service area.

Derrick Myers shares his insight on how you and your staff can assess performance after the holiday. This webinar addresses Mother's Day specifically, but Derrick's tips can be applied to any post-holiday season!

The reasons a retail florist would want to know how much their business is worth are varied, whether it be for a sale, a purchase, buyout of a partner, or an estate valuation. Whatever the driving force, at some point almost every florist needs to place a value on the shop they own or one they want to buy. In just under 30 minutes, Paul Goodman, MBA, PFCI, a former CPA and the founder of Floral Finance Business Services in Tulsa, Oklahoma, editor of Floral Finance and author of “The Profit-Minded Florist," will take you through the necessary steps to answer the popular question, What is my business worth?

Organizations cannot function effectively — let alone, adapt, compete, and succeed — with struggling and suffering workers. In this series of inspirational, empowering and solution-based webinars, Barry Gottlieb — a motivational coach, author and floral industry veteran — will throw back the curtain on mental health and guide participants through techniques to help themselves — and others.

Organizations cannot function effectively — let alone, adapt, compete, and succeed — with struggling and suffering workers. In this series of inspirational, empowering and solution-based webinars, Barry Gottlieb — a motivational coach, author and floral industry veteran — will throw back the curtain on mental health and guide participants through techniques to help themselves — and others.

Organizations cannot function effectively — let alone, adapt, compete, and succeed — with struggling and suffering workers. In this series of inspirational, empowering and solution-based webinars, Barry Gottlieb — a motivational coach, author and floral industry veteran — will throw back the curtain on mental health and guide participants through techniques to help themselves — and others.

With speculation about a recession on the horizon and some florists reporting a slowdown in sales, it's important that your business is ready to pump up profits.