This quarterly event is usually reserved for SAF's Ultimate level members. SAF is opening this special event to all SAF members. SAF Ultimate level retail members gather quarterly for an exclusive cross-segment discussion with growers, wholesalers and suppliers on the most pressing issues in the floral industry. Not an Ultimate level member but want more information on how you can join other roundtable events? Contact SAF’s Membership Specialist Justine Seas. jseas@safnow.org

Plan and Prepare for the Winter 2024 Holiday Season with these SAF resources.

Get ready for the holiday season! Join us for an interactive peer-to-peer learning event where you can gather fresh ideas from fellow professionals on displays, scheduling, product orders, marketing strategies, sales forecasting, and more.

**Archived Recording** Research indicates it is up to five times more expensive to acquire a new customer than to retain a current customer. Explore strategies to keep your current customers loyal and satisfied, a key to long-term business success.

Whether you attended SAF’s annual convention and just couldn’t make it to every session or you had to miss this year, this event is a great way to catch up on what you might have missed.

*Archived Recording* In the bustling world of floristry, standing out and building a strong brand presence is essential. Join your floral peers to share ideas about cultivating meaningful connections within your community.

Is a recession still looming? Do consumers still have savings to spend? Will loan rates improve? In his keynote presentation from SAF's Annual Convention, SAF’s Chief Economist Charlie Hall, Ph.D., delivers all the details you need to prepare your business for growth.

SAF CEO Kate Penn tees up the convention with a high-level overview of the state of the floral industry. Based on the most recent floral industry data, SAF member surveys and dozens of interviews with industry leaders across all sectors, Penn details the high and low points of the past year, challenges and opportunities going into 2024, and what SAF is doing to help the industry address them.

**Archived Recording** Join us for a virtual meet-up to help you make the most of your time at your first SAF convention – and meet some fellow attendees ahead of the event. We’ll have veteran attendees join in who can share their tips and answer questions.

Sustainability is not just a buzz word. Research shows that consumers are increasingly concerned about how their purchases are affecting the environment and the lives of workers. They want to do business with companies that are helping the environment, and they are willing to pay more for products from such businesses.