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Products are filtered by different dates, depending on the combination of live and on-demand components that they contain, and on whether any live components are over or not.
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  • Contains 1 Component(s) Includes a Live Web Event on 09/25/2024 at 2:00 PM (EDT)

    Join floral professionals from all segments of the industry to reflect on summer sales, and glean insights from SAF Chief Economist Charlie Hall, Ph.D., who will provide an economic update and guidance on what to expect in the fourth quarter. Not an Ultimate level member but want more information on how you can join this event? Contact SAF’s Membership Specialist Justine Seas at jseas@safnow.org

    Join floral professionals from all segments of the industry to reflect on summer sales, and glean insights from SAF Chief Economist Charlie Hall, Ph.D., who will provide an economic update and guidance on what to expect in the fourth quarter.  

    Come prepared to learn and discuss: 

    • Your summer sales  
    • Successful strategies to sell more flowers during slower months 
    • Expectations for the fourth quarter 

    Not an Ultimate level member but want more information on how you can join this event? Contact SAF’s Membership Specialist Justine Seas.

    Charlie Hall, Ph.D.

    Professor and Ellison Chair in International Floriculture

    Texas A&M University

    A native of North Carolina, Dr. Charlie Hall received a B.S. in AgriculturalEconomics from the University of Tennessee in 1984, a Master's Degree in Ornamental Horticulture and Landscape Design from the University of Tennessee in 1986, and his Ph.D. from Mississippi State University. He began his academic career at Texas A&M University in 1988, where he spent 13 years on the faculty before joining the faculty at the University of Tennessee in 2002. In August 2007, Dr. Hall returned to Texas A&M University as Professor and Ellison Chair in International Floriculture.

    Dr. Hall's expertise is in the production and marketing of Green Industry crops. He is nationally recognized in academia and among the horticultural clientele he serves. His major research, teaching, & extension areas of specialization include strategic management, market situation/outlook, cost accounting, and financial analysis for Green Industry firms.

    Dr. Hall currently serves as the Chief Economist for American Hort and Co-Chair of the Advisory Council of Seed Your Future. He is former President and Past-President of the board of directors for America in Bloom. He received the Paul Ecke, Jr. award from the Society of American Florists for professional contributions to the floral industry and the Porter Henegar Memorial Award from the Southern Nursery Association for significant contributions to ornamental horticulture research and to the Southern Nursery Association.

    He is an Honorary Lifetime Member of the Texas Nursery and Landscape Association and has received TNLA’s Award for Outstanding Service to the Nursery Industry. He is also a member of the Hall of Fame and Honorary Lifetime Member of the Tennessee Nursery and Landscape Association. Dr. Hall has received Texas A&M University’s Association of Former Students’Distinguished Achievement Award in Teaching and the Vice Chancellor’s Award in Excellence for Student Counseling and Relations. He is a member of Alpha Gamma Rho agricultural fraternity and has received their Grand Presidents Award and Brother of the Century designation. 

  • Contains 1 Component(s) Includes a Live Web Event on 09/19/2024 at 2:00 PM (EDT)

    In the bustling world of floristry, standing out and building a strong brand presence is essential. Join your floral peers to share ideas about cultivating meaningful connections within your community.

    In the bustling world of floristry, standing out and building a strong brand presence is essential. Join your floral peers to share ideas about cultivating meaningful connections within your community. Explore innovative strategies to elevate brand awareness, forge valuable partnerships, and foster customer loyalty, all while boosting sales and engagement. 

    Come prepared to learn and discuss: 

    • How to build mutually beneficial partnerships in your community 
    • How to give back to your community — and benefit from it 
    • Strategies to build loyal customers  

  • Contains 1 Component(s) Includes a Live Web Event on 08/27/2024 at 2:00 PM (EDT)

    Whether you attended SAF’s annual convention and just couldn’t make it to every session or you had to miss this year, this event is a great way to catch up on what you might have missed.

    Whether you attended SAF’s annual convention and just couldn’t make it to every session or you had to miss this year, this event is a great way to catch up on what you might have missed. Join your floral peers who will share the highlights of what they learned from the 20 education sessions, and how they are implementing those best practices or strategies into their business.  

    Come prepared to learn and discuss: 

    • Your top takeaways from convention 
    • How you and others can implement what you learned  
    • Other resources you turn to for education or troubleshooting for your business

  • Contains 1 Component(s) Includes a Live Web Event on 07/23/2024 at 2:00 PM (EDT)

    Join us for a virtual meet-up to help you make the most of your time at your first SAF convention – and meet some fellow attendees ahead of the event. We’ll have veteran attendees join in who can share their tips and answer questions.

    Join us for a virtual meet-up to help you make the most of your time at your first SAF convention – and meet some fellow attendees ahead of the event. We’ll have veteran attendees join in who can share their tips and answer questions.

  • Contains 1 Component(s) Includes a Live Web Event on 07/16/2024 at 2:00 PM (EDT)

    Unlock the potential of technology as we explore how leveraging tech can revolutionize your business.

    Unlock the potential of technology as we explore how leveraging tech can revolutionize your business. Join your floral peers to discuss innovative apps, bridging existing system gaps, and optimizing current tools like point-of-sale systems and websites. This event will also delve into essential cybersecurity measures, covering various cyber threats, protective strategies, and the importance of cyber insurance." 

    Come prepared to learn and discuss: 

    • How you can bridge technology gaps  
    • Tips and tricks to maximizing your current systems 
    • Cybersecurity essentials  

     

  • Contains 2 Component(s)

    Use this quiz, developed by James M. DelPrince, Ph.D., AIFD,PFCI, AAF, to test your know-how from his Quality series in Floral Management.

    Use this quiz, developed by James M. DelPrince, Ph.D., AIFD,PFCI, AAF, to test your know-how from his Quality series in Floral Management.

  • Contains 1 Component(s)

    The complete Quality series by James M. DelPrince, Ph.D., AIFD,PFCI, AAF, to help educate floral professionals who handle flowers coming into and leaving the shop, featured in Floral Management from July 2023 to June 2024.

    The complete Quality series by James M. DelPrince, Ph.D., AIFD,PFCI, AAF, to help educate floral professionals who handle flowers coming into and leaving the shop, featured in Floral Management from July 2023 to June 2024. 

  • Contains 2 Product(s)

    Resources for retailers, including articles and a comprehensive course, to enhance their knowledge and skills in maintaining the quality and longevity of fresh flowers.

    Resources for retailers, including articles and a comprehensive course, to enhance their knowledge and skills in maintaining the quality and longevity of fresh flowers.

  • Contains 1 Component(s)

    Sustainability is not just a buzz word. Research shows that consumers are increasingly concerned about how their purchases are affecting the environment and the lives of workers. They want to do business with companies that are helping the environment, and they are willing to pay more for products from such businesses.

    Sustainability 

    Sustainability is not just a buzz word. Research shows that consumers are increasingly concerned about how their purchases are affecting the environment and the lives of workers. They want to do business with companies that are helping the environment, and they are willing to pay more for products from such businesses. Join your peers to learn how you can source products and implement sustainable practices in your business — and how you market and talk about those practices to your customers.   

    Come prepared to learn and discuss: 

    • Sustainable practices any florist can implement 
    • How to think about what you CAN do rather than what you can’t 
    • Market sustainable products, practices, and events without greenwashing 
    • Talking with customers — and the media — about the floral industry’s carbon footprint 

     

  • Contains 5 Product(s)

    With sustainability being the Hot Topic it is, SAF has compiled resources to help you implement sustainable practices, all while learning about the innovation within the industry to secure a sustainable future.

    With sustainability being the Hot Topic it is, SAF has compiled resources to help you implement sustainable practices, all while learning about the innovation within the industry to secure a sustainable future.