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Products are filtered by different dates, depending on the combination of live and on-demand components that they contain, and on whether any live components are over or not.
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  • Contains 1 Component(s) Includes a Live Web Event on 09/25/2024 at 2:00 PM (EDT)

    Join floral professionals from all segments of the industry to reflect on summer sales, and glean insights from SAF Chief Economist Charlie Hall, Ph.D., who will provide an economic update and guidance on what to expect in the fourth quarter. Not an Ultimate level member but want more information on how you can join this event? Contact SAF’s Membership Specialist Justine Seas at jseas@safnow.org

    Join floral professionals from all segments of the industry to reflect on summer sales, and glean insights from SAF Chief Economist Charlie Hall, Ph.D., who will provide an economic update and guidance on what to expect in the fourth quarter.  

    Come prepared to learn and discuss: 

    • Your summer sales  
    • Successful strategies to sell more flowers during slower months 
    • Expectations for the fourth quarter 

    Not an Ultimate level member but want more information on how you can join this event? Contact SAF’s Membership Specialist Justine Seas.

    Charlie Hall, Ph.D.

    Professor and Ellison Chair in International Floriculture

    Texas A&M University

    A native of North Carolina, Dr. Charlie Hall received a B.S. in AgriculturalEconomics from the University of Tennessee in 1984, a Master's Degree in Ornamental Horticulture and Landscape Design from the University of Tennessee in 1986, and his Ph.D. from Mississippi State University. He began his academic career at Texas A&M University in 1988, where he spent 13 years on the faculty before joining the faculty at the University of Tennessee in 2002. In August 2007, Dr. Hall returned to Texas A&M University as Professor and Ellison Chair in International Floriculture.

    Dr. Hall's expertise is in the production and marketing of Green Industry crops. He is nationally recognized in academia and among the horticultural clientele he serves. His major research, teaching, & extension areas of specialization include strategic management, market situation/outlook, cost accounting, and financial analysis for Green Industry firms.

    Dr. Hall currently serves as the Chief Economist for American Hort and Co-Chair of the Advisory Council of Seed Your Future. He is former President and Past-President of the board of directors for America in Bloom. He received the Paul Ecke, Jr. award from the Society of American Florists for professional contributions to the floral industry and the Porter Henegar Memorial Award from the Southern Nursery Association for significant contributions to ornamental horticulture research and to the Southern Nursery Association.

    He is an Honorary Lifetime Member of the Texas Nursery and Landscape Association and has received TNLA’s Award for Outstanding Service to the Nursery Industry. He is also a member of the Hall of Fame and Honorary Lifetime Member of the Tennessee Nursery and Landscape Association. Dr. Hall has received Texas A&M University’s Association of Former Students’Distinguished Achievement Award in Teaching and the Vice Chancellor’s Award in Excellence for Student Counseling and Relations. He is a member of Alpha Gamma Rho agricultural fraternity and has received their Grand Presidents Award and Brother of the Century designation. 

  • Contains 1 Component(s) Includes a Live Web Event on 09/19/2024 at 2:00 PM (EDT)

    In the bustling world of floristry, standing out and building a strong brand presence is essential. Join your floral peers to share ideas about cultivating meaningful connections within your community.

    In the bustling world of floristry, standing out and building a strong brand presence is essential. Join your floral peers to share ideas about cultivating meaningful connections within your community. Explore innovative strategies to elevate brand awareness, forge valuable partnerships, and foster customer loyalty, all while boosting sales and engagement. 

    Come prepared to learn and discuss: 

    • How to build mutually beneficial partnerships in your community 
    • How to give back to your community — and benefit from it 
    • Strategies to build loyal customers  

  • Contains 2 Component(s)

    Learn more about the Della Robbia style and how to achieve this modernized look.

    Learn more about the Della Robbia style and how to achieve this modernized look. 

  • Contains 3 Component(s)

    Tim Huckabee tackles one of the most frequently placed orders: a birthday gift.

    Tim Huckabee tackles one of the most frequently placed orders: a birthday gift. 

    Tim Huckabee

    The Profitable Florist


  • Contains 1 Product(s)

    The Business of Design Column can be found in each issue of Floral Management, accompanied by a video of tips and techniques!

    The Business of Design Column can be found in each issue of Floral Management, accompanied by a video of tips and techniques!

  • Contains 1 Component(s) Recorded On: 08/07/2024

    SAF CEO Kate Penn tees up the convention with a high-level overview of the state of the floral industry. Based on the most recent floral industry data, SAF member surveys and dozens of interviews with industry leaders across all sectors, Penn details the high and low points of the past year, challenges and opportunities going into 2024, and what SAF is doing to help the industry address them.

    SAF CEO Kate Penn tees up the convention with a high-level overview of the state of the floral industry. Based on the most recent floral industry data, SAF member surveys and dozens of interviews with industry leaders across all sectors, Penn details the high and low points of the past year, challenges and opportunities going into 2024, and what SAF is doing to help the industry address them.

  • Contains 4 Component(s)

    These articles are part of a series focused on optimizing SEO and websites to help floral businesses get more sales.

    These articles are part of a series focused on optimizing SEO and websites to help floral businesses get more sales. 

  • Contains 20 Component(s)

    Join author, motivational speaker, and coach Barry Gottlieb in an empowering online course that dives into the principles of personal growth, based on his book “Horizons of Growth”. Learn how personal growth can help you navigate change, enhance your relationships, boost your career, and achieve personal satisfaction. Enhance your learning with included tips, exercises, and journal prompts.

    Join author, motivational speaker, and coach Barry Gottlieb in an empowering online course that dives into the principles of personal growth, based on his book “Horizons of Growth”.   Learn how personal growth can help you navigate change, enhance your relationships, boost your career, and achieve personal satisfaction. Enhance your learning with included tips, exercises, and journal prompts.  

    Barry Gottlieb

    Barry Gottlieb is the dynamic Founder and President of Coaching the Winner’s Edge organization and coaching program; committed to guiding individuals and corporations toward success. 

    With a remarkable business acumen,  Barry helped build a $75 million international company, showcasing his exceptional skills in business development and growth.

    Beyond his entrepreneurial success, Barry is a prolific author, writing the inspirational books:

    TGIT (Thank God It’s Today)“Every Day Is A Gift

    - Brilliant on the Basics… A Guide Book for Business Leaders

    - Bite-Sized Insights & Wisdom

    - TGIT 2.0

    - Brilliant on the Basics 2.0

    - Horizons of Growth… A Comprehensive Guide to Living Fully

    As a seasoned life and business coach, he acts as a trusted mentor, offering valuable counsel and guidance to individuals and corporations, fostering their journey to success.

    With a background in education, Barry holds a Bachelor’s Degree in Elementary Education, a Master’s Degree in Early Childhood Education/ Educational Psychology. 

    Barry’s mission is clear:   To inspire and empower others to reach their full potential.

    Learn more about Barry Gottlieb at http://www.barrygottlieb.com/

    Click to follow link." data-outlook-id="973050dd-6dcd-4ddc-8289-b711dbd64058" style="font-size: 13px; background-color: rgb(255, 255, 255);">www.barrygottlieb.com .

  • Contains 1 Component(s) Recorded On: 07/23/2024

    **Archived Recording** Join us for a virtual meet-up to help you make the most of your time at your first SAF convention – and meet some fellow attendees ahead of the event. We’ll have veteran attendees join in who can share their tips and answer questions.

    Join us for a virtual meet-up to help you make the most of your time at your first SAF convention – and meet some fellow attendees ahead of the event. We’ll have veteran attendees join in who can share their tips and answer questions.

  • Contains 2 Component(s)

    What are you doing to protect yourself from malware, phishing campaigns and fraud? Resources to help you amp up your digital protection!

    What are you doing to protect yourself from malware, phishing campaigns and fraud? Resources to help you amp up your digital protection!