Sustainability 

Sustainability is not just a buzz word. Research shows that consumers are increasingly concerned about how their purchases are affecting the environment and the lives of workers. They want to do business with companies that are helping the environment, and they are willing to pay more for products from such businesses. Join your peers to learn how you can source products and implement sustainable practices in your business — and how you market and talk about those practices to your customers.   

Come prepared to learn and discuss: 

• Sustainable practices any florist can implement 
• How to think about what you CAN do rather than what you can’t 
• Market sustainable products, practices, and events without greenwashing 
• Talking with customers — and the media — about the floral industry’s carbon footprint 

Pricing Weddings for Profit  

If your profit margins on weddings and events are making you question whether they are worth doing, this session is for you! Learn from wedding florists how they build in pricing for every>span class="NormalTextRun SCXW238001992 BCX0">and accurately account for labor to ensure that every wedding and event is well worth the work.  

Come prepared to learn and discuss: 

• Opportunities for additional revenue 
• Catering to the Budget Bride 
• Calculating labor 

• How to use a contract to your benefit 
• Consultation Tips 

All Industry Trends and Challenges Discussion

‌What’s in store for the floral industry, and how can floral businesses navigate those changes? Find out at SAF’s one-of-a-kind trends and challenges discussion. During this exclusive virtual event, floral professionals from across the supply chain will share insights on how industry businesses can leverage opportunities and grow through challenges. This event is guaranteed to enrich your understanding of the industry and provide guidance on how to move your business forward. The event is free and open to all floral professionals.

Step into the world of mystery shopping with Tim Huckabee and The 15 Minute Florist! 

In these 15-minute videos, Tim and his team put real flower shops to the test. Watch and discover the nuances in customer inquiries and how to uncover potential blind spots in your staff's responses.

But the journey doesn't end there! After each call, Tim and his team meticulously analyze the recordings to unearth hidden sales opportunities and refine staff skills. The result? Happier customers, amplified profits, and a thriving floral business poised for success.

Be a fly on the wall for these mystery shopper calls by Tim Huckabee and The 15 Minute Florist. 

Be a fly on the wall for these mystery shopper calls by Tim Huckabee and The 15 Minute Florist. 

Be a fly on the wall for these mystery shopper calls by Tim Huckabee and The 15 Minute Florist. 

Be a fly on the wall for these mystery shopper calls by Tim Huckabee and The 15 Minute Florist. 

Be a fly on the wall for these mystery shopper calls by Tim Huckabee and The 15 Minute Florist. 

Be a fly on the wall for these mystery shopper calls by Tim Huckabee and The 15 Minute Florist.