Gaining Back Sympathy Sales 

Increased use of the “in lieu of flowers” phrase, along with >span class="normaltextrun">-stop shopping” at funeral homes can cut into sympathy sales and profits – but it doesn’t have to. Many florists contend that while sympathy work has evolved, it continues to be the bread and butter of the business.  

Join this interactive gathering with your peers and come prepared to discuss: 

·       How to pitch your shop as the go-to source for funeral flowers 

·       How to discourage the “in lieu of flowers” language in obituaries 

·       How to expand into funeral and memorial events 

·       How to educate funeral homes about your services and the flowers themselves 

Corporate Work in a post-COVID World 

Corporate accounts don’t look the same as they did pre-pandemic. How are you adapting your corporate account services to suit the new hybrid work environment?  Join this interactive gathering with your peers and come prepared to discuss:  

·       How the pandemic changed corporate business needs – and how you meet them 

·       Best strategies for seeking – and maintaining -- corporate accounts 

·       How to market your services to businesses with hybrid workers 

Join us for this interactive roundtable exclusively for Ultimate level retail members.

Not an Ultimate level member but want more information on how you can join this event? Contact SAF’s Membership Specialist Justine Seas.

SAF Ultimate level retail members gather monthly for an exclusive cross-segment discussion with growers, wholesalers and suppliers on the most pressing issues in the floral industry. During this one hour virtual gathering, attendees will receive a brief update on production, logistics and manufacturing trends directly from floral industry suppliers, followed by a quick economic outlook from SAF Chief Economist Charlie Hall, Ph.D., the Ellison Chair of Floriculture at Texas A&M University. Afterwards, attendees will participate in a moderated discussion about pre-holiday sales forecasts and consumer buying trends.

Are You 5-Star Worthy? 

Like it or not, online ratings influence purchases — a lot. The more five-star reviews you have, the more likely you are to compel a browser to click on your site. Join this interactive gathering with your peers and come prepared to discuss: 

·       How to tactfully ask for reviews from your best customers 

·       How to increase your rating 

·       How to respond to bad reviews 

·       Other actions to protect your brand online 

SAF contributors Derrick Meyers and Paul Goodman provide financial advice in this selection of articles from our Floral Finance 101 collection addressing cost of goods, payroll and pricing.

Your growth is our business. To help you grow SAF has two spreadsheets that can help you control your Cost of Goods Sold and also help the brides-to-be set up their floral budget. These valuable, SAF member created tools will help you develop current and accurate pricing, and assist your bridal customer with their budget planning.

New to the floral industry and curious how SAF can help you grow? After accessing SAF's First part of our new entrant series, you are ready to move onto part II.  This resource collection will provide you with a sample of the content that SAF provides to its members.

Delivery is an important aspect of the retail florist business, and SAF has all the resources you need to make delivery productive and profitable!

Delivery Decisions

Some florists are turning to third party delivery services to help with late orders, high volume, or even to expand their service area. During this virtual gathering, florists with experience with third party delivery services such as Door Dash, Roadie and others reveal how those services work best for them, what it costs, how they ensure the drivers handle the flowers with care, and more. 

You Will Learn:

-      The positives and negatives of outsourcing delivery

-      What it costs to use third party delivery services

-       How to have the best experience with third party delivery services

-       How third party deliveries can help grow your business

Derrick Myers shares his insight on how you and your staff can assess performance after the holiday. This webinar addresses Mother's Day specifically, but Derrick's tips can be applied to any post-holiday season!