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Contains 1 Component(s) Includes a Live Web Event on 11/29/2023 at 2:00 PM (EST)
SAF Ultimate level retail members gather monthly for an exclusive cross-segment discussion with growers, wholesalers and suppliers on the most pressing issues in the floral industry.
Join us for this interactive roundtable exclusively for Ultimate level retail members.
Not an Ultimate level member but want more information on how you can join this event? Contact SAF’s Membership Specialist Justine Seas.
SAF Ultimate level retail members gather monthly for an exclusive cross-segment discussion with growers, wholesalers and suppliers on the most pressing issues in the floral industry. During this one hour virtual gathering, attendees will receive a brief update on production, logistics and manufacturing trends directly from floral industry suppliers, followed by a quick economic outlook from SAF Chief Economist Charlie Hall, Ph.D., the Ellison Chair of Floriculture at Texas A&M University. Afterwards, attendees will participate in a moderated discussion.
Charlie Hall, Ph.D.
Professor and Ellison Chair in International Floriculture
Texas A&M University
A native of North Carolina, Dr. Charlie Hall received a B.S. in AgriculturalEconomics from the University of Tennessee in 1984, a Master's Degree in Ornamental Horticulture and Landscape Design from the University of Tennessee in 1986, and his Ph.D. from Mississippi State University. He began his academic career at Texas A&M University in 1988, where he spent 13 years on the faculty before joining the faculty at the University of Tennessee in 2002. In August 2007, Dr. Hall returned to Texas A&M University as Professor and Ellison Chair in International Floriculture.
Dr. Hall's expertise is in the production and marketing of Green Industry crops. He is nationally recognized in academia and among the horticultural clientele he serves. His major research, teaching, & extension areas of specialization include strategic management, market situation/outlook, cost accounting, and financial analysis for Green Industry firms.
Dr. Hall currently serves as the Chief Economist for American Hort and Co-Chair of the Advisory Council of Seed Your Future. He is former President and Past-President of the board of directors for America in Bloom. He received the Paul Ecke, Jr. award from the Society of American Florists for professional contributions to the floral industry and the Porter Henegar Memorial Award from the Southern Nursery Association for significant contributions to ornamental horticulture research and to the Southern Nursery Association.
He is an Honorary Lifetime Member of the Texas Nursery and Landscape Association and has received TNLA’s Award for Outstanding Service to the Nursery Industry. He is also a member of the Hall of Fame and Honorary Lifetime Member of the Tennessee Nursery and Landscape Association. Dr. Hall has received Texas A&M University’s Association of Former Students’Distinguished Achievement Award in Teaching and the Vice Chancellor’s Award in Excellence for Student Counseling and Relations. He is a member of Alpha Gamma Rho agricultural fraternity and has received their Grand Presidents Award and Brother of the Century designation.
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Contains 1 Component(s) Includes a Live Web Event on 11/08/2023 at 2:00 PM (EST)
It’s time to prep for the holidays! Take time to get inspired with new ideas from your peers about displays, scheduling, product orders, marketing, forecasting sales and more during this interactive peer-to-peer learning event.
It’s time to prep for the holidays! Take time to get inspired with new ideas from your peers about displays, scheduling, product orders, marketing, forecasting sales and more during this interactive peer-to-peer learning event.
Come prepared to discuss:
- How you will drive foot traffic and online orders
- How you will encourage early orders
- Display ideas
- Holiday services and product offerings for business accounts
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- Non-member - Free!
- Member - Free!
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Contains 1 Component(s) Includes a Live Web Event on 10/25/2023 at 2:00 PM (EDT)
SAF Ultimate level retail members gather monthly for an exclusive cross-segment discussion with growers, wholesalers and suppliers on the most pressing issues in the floral industry.
Join us for this interactive roundtable exclusively for Ultimate level retail members.
Not an Ultimate level member but want more information on how you can join this event? Contact SAF’s Membership Specialist Justine Seas.
SAF Ultimate level retail members gather monthly for an exclusive cross-segment discussion with growers, wholesalers and suppliers on the most pressing issues in the floral industry. During this one hour virtual gathering, attendees will receive a brief update on production, logistics and manufacturing trends directly from floral industry suppliers, followed by a quick economic outlook from SAF Chief Economist Charlie Hall, Ph.D., the Ellison Chair of Floriculture at Texas A&M University. Afterwards, attendees will participate in a moderated discussion.
Charlie Hall, Ph.D.
Professor and Ellison Chair in International Floriculture
Texas A&M University
A native of North Carolina, Dr. Charlie Hall received a B.S. in AgriculturalEconomics from the University of Tennessee in 1984, a Master's Degree in Ornamental Horticulture and Landscape Design from the University of Tennessee in 1986, and his Ph.D. from Mississippi State University. He began his academic career at Texas A&M University in 1988, where he spent 13 years on the faculty before joining the faculty at the University of Tennessee in 2002. In August 2007, Dr. Hall returned to Texas A&M University as Professor and Ellison Chair in International Floriculture.
Dr. Hall's expertise is in the production and marketing of Green Industry crops. He is nationally recognized in academia and among the horticultural clientele he serves. His major research, teaching, & extension areas of specialization include strategic management, market situation/outlook, cost accounting, and financial analysis for Green Industry firms.
Dr. Hall currently serves as the Chief Economist for American Hort and Co-Chair of the Advisory Council of Seed Your Future. He is former President and Past-President of the board of directors for America in Bloom. He received the Paul Ecke, Jr. award from the Society of American Florists for professional contributions to the floral industry and the Porter Henegar Memorial Award from the Southern Nursery Association for significant contributions to ornamental horticulture research and to the Southern Nursery Association.
He is an Honorary Lifetime Member of the Texas Nursery and Landscape Association and has received TNLA’s Award for Outstanding Service to the Nursery Industry. He is also a member of the Hall of Fame and Honorary Lifetime Member of the Tennessee Nursery and Landscape Association. Dr. Hall has received Texas A&M University’s Association of Former Students’Distinguished Achievement Award in Teaching and the Vice Chancellor’s Award in Excellence for Student Counseling and Relations. He is a member of Alpha Gamma Rho agricultural fraternity and has received their Grand Presidents Award and Brother of the Century designation.
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Contains 1 Component(s) Includes a Live Web Event on 10/11/2023 at 2:00 PM (EDT)
Most experts consider a 1 to 4 percent conversion rate “good,” which means there is a lot of room to improve the customer experience online and get more sales. From live chats to customer testimonials and easier checkouts, learn what you can do online to improve your conversion rate.
Most experts consider a 1 to 4 percent conversion rate “good,” which means there is a lot of room to improve the customer experience online and get more sales. From live chats to customer testimonials and easier checkouts, learn what you can do online to improve your conversion rate.
Come prepared to discuss:
- Ways to improve the user experience online
- How to create a value proposition
- How to convert live chats to sales
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- Non-member - Free!
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Contains 1 Component(s) Includes a Live Web Event on 09/27/2023 at 2:00 PM (EDT)
Whether you attended SAF Phoenix 2023 or not, you won’t want to miss this Idea Exchange which highlights the best advice and most practical takeaways from the educational programming at SAF’s annual convention. Join your peers as they discuss their favorite pieces of advice and how they’ve used that to improve their business.
Whether you attended SAF Phoenix 2023 or not, you won’t want to miss this Idea Exchange which highlights the best advice and most practical takeaways from the educational programming at SAF’s annual convention. Join your peers as they discuss their favorite pieces of advice and how they’ve used that to improve their business.
Come prepared to learn and discuss:
- The best information you gleaned at SAF Phoenix 2023
- How you’ve put what you learned into action
- Tips to build on what you learned
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- Non-member - Free!
- Member - Free!
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Contains 1 Component(s)
Whether you’re working with flowers, ornamental plants or produce, this webinar is for you! Join other industry professionals and Seed Your Future for an exclusive cross-segment discussion with growers, wholesalers and suppliers to discuss how to build a pipeline of labor on a local level.
Whether you’re working with flowers, ornamental plants or produce, this webinar is for you! Join other industry professionals and Seed Your Future for an exclusive cross-segment discussion with growers, wholesalers and suppliers to discuss how to build a pipeline of labor on a local level. During this one-hour virtual gathering, attendees will receive a brief update on production, logistics and manufacturing trends, followed by a quick economic outlook from SAF Chief Economist Charlie Hall, Ph.D., the Ellison Chair of Floriculture at Texas A&M University. Then, attendees will hear from Seed Your Future Executive Director Jazmin Albarran about the organization’s Green Career Week initiative designed to help industry businesses engage with students. Several Green Career Week participants will share how the program has helped them build relationships with schools and students and offer tips to others about how to get involved.
Charlie Hall, Ph.D.
Professor and Ellison Chair in International Floriculture
Texas A&M University
A native of North Carolina, Dr. Charlie Hall received a B.S. in AgriculturalEconomics from the University of Tennessee in 1984, a Master's Degree in Ornamental Horticulture and Landscape Design from the University of Tennessee in 1986, and his Ph.D. from Mississippi State University. He began his academic career at Texas A&M University in 1988, where he spent 13 years on the faculty before joining the faculty at the University of Tennessee in 2002. In August 2007, Dr. Hall returned to Texas A&M University as Professor and Ellison Chair in International Floriculture.
Dr. Hall's expertise is in the production and marketing of Green Industry crops. He is nationally recognized in academia and among the horticultural clientele he serves. His major research, teaching, & extension areas of specialization include strategic management, market situation/outlook, cost accounting, and financial analysis for Green Industry firms.
Dr. Hall currently serves as the Chief Economist for American Hort and Co-Chair of the Advisory Council of Seed Your Future. He is former President and Past-President of the board of directors for America in Bloom. He received the Paul Ecke, Jr. award from the Society of American Florists for professional contributions to the floral industry and the Porter Henegar Memorial Award from the Southern Nursery Association for significant contributions to ornamental horticulture research and to the Southern Nursery Association.
He is an Honorary Lifetime Member of the Texas Nursery and Landscape Association and has received TNLA’s Award for Outstanding Service to the Nursery Industry. He is also a member of the Hall of Fame and Honorary Lifetime Member of the Tennessee Nursery and Landscape Association. Dr. Hall has received Texas A&M University’s Association of Former Students’Distinguished Achievement Award in Teaching and the Vice Chancellor’s Award in Excellence for Student Counseling and Relations. He is a member of Alpha Gamma Rho agricultural fraternity and has received their Grand Presidents Award and Brother of the Century designation.
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- Non-member - Free!
- Member - Free!
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Contains 1 Component(s) Recorded On: 08/09/2023
How can Artificial Intelligence help your business — and how can you get started with the technology? Hear from florists who have embraced AI to help with everyday tasks, from marketing and customer service to writing blog posts and job and product descriptions.
How can Artificial Intelligence help your business — and how can you get started with the technology? Hear from florists who have embraced AI to help with everyday tasks, from marketing and customer service to writing blog posts and job and product descriptions.
Join this interactive gathering with your peers and come prepared to discuss:
- How you are using/could use AI in your business
- Best practices for using AI
- Best AI platforms to use in your business
- Pros and cons of using AI
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- Non-member - Free!
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Contains 1 Component(s)
In this micro-course sponsored by GotFlowers?, you will learn the importance of creating product recipes to ensure profit and consistency. In under 20 minutes, Tony Fiannaca from Sparks Florist will review the pros and cons of software-based vs cloud-based solutions.
In this micro-course sponsored by GotFlowers?, you will learn the importance of creating product recipes to ensure profit and consistency. In under 20 minutes, Tony Fiannaca from Sparks Florist will review the pros and cons of software-based vs cloud-based solutions.
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- Non-member - $14.95
- Member - Free!
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Contains 4 Component(s)
Resources to bring you up to speed with technology in the floral industry. Access articles on Artificial Intelligence, your Point of Sale system, and the trends and challenges in the technology field that are currently impacting businesses.
Resources to bring you up to speed with technology in the floral industry. Access articles on Artificial Intelligence, your Point of Sale system, and the trends and challenges in the technology field that are currently impacting businesses.
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Contains 1 Component(s)
This Forecasting your Future bundle includes the complete series of courses: Sales Forecasting, Cost of Goods Sold, and Wage Control.
This Forecasting your Future bundle includes the complete series of courses: Sales Forecasting, Cost of Goods Sold, and Wage Control.
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- Non-member - $2,480
- Member - $1,231
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