Join us, virtually, on Thursday, June 26, at 5:00pm ET to connect with other Next Gen Industry Members! 

I chose a flower shop with a big footprint that stretches across a few states with the hope and expectation of getting really high-end, attentive service to help me find the right gift for my needs. 

Understanding how to manage and reduce costs is key to an affordable benefits program.

We have made it easy for you to reach out to your representatives in Congress! Use this template to craft your letter or make your phone calls to advocate. 

This on-demand course teaches flower shop owners and marketers how to attract more local customers and increase online sales through digital advertising and search visibility. Learn step-by-step strategies for running effective Google and Meta ad campaigns, improving your SEO, and tracking your return on investment. Designed specifically for the floral industry, this course helps you cut through the noise and get real results.

Takeaways:

• Learn how to set up and manage profitable Google, Bing, Facebook, and Instagram ad campaigns.

• Understand the basics of SEO and how to boost your shop’s visibility in local search results.

• Discover how to track and measure campaign success to get the most from your marketing budget.

Two Wheels Marketing is a Columbus, Ohio-based digital marketing agency founded in 2010. The agency specializes in helping businesses increase online sales and leads through customized strategies in pay-per-click (PPC) advertising, paid social media campaigns and SEO. Their boutique approach offers clients personalized attention while delivering measurable results.

 Two Wheels Marketing offers a dedicated service line tailored specifically for florists, helping flower shops across the U.S. grow their online sales, phone orders, and in-store traffic through strategic digital marketing campaigns. Their florist-focused campaigns combine Google Ads, Bing Ads, Facebook/Instagram Ads, and optimized landing pages to drive measurable results. 

 The agency's success is attributed to its data-driven approach, real-time campaign optimizations, and commitment to aligning strategies with each client's unique goals. This has earned them a reputation as a trusted partner for floral businesses seeking to enhance their digital marketing efforts.

Perks That Pay Off: Unlocking the Power of Non-Wage Compensation 

Attracting and retaining top talent isn’t just about salary—non-wage compensation can be a game-changer for employee satisfaction and business success. Join us for a discussion on creative ways to boost morale, increase productivity, and improve retention through incentives, benefits, and perks beyond hourly wages. From sales and productivity bonuses to healthcare options and workplace perks, we’ll explore how to design and implement these programs effectively. 

You’ll learn: 

• Strategic Incentives: Discover how bonuses, commissions, and performance-based rewards can drive productivity and sales. 

• Smart Benefits: Learn about healthcare options, retirement plans, and other benefits that add long-term value for employees and your business. 

• Practical Implementation: Gain insights on where to start, how to structure incentive programs, and why investing in non-wage compensation can strengthen your bottom line. 

View reciprocal tariff data by country and floral imports

Get personal in your social media. It’s a known fact that people engage more with posts that include people, so amidst your photos of beautiful flowers that showcase your signature style, feature your employees and customers! Here are a five easy-to-implement ideas. Try one, two or all five in the weeks leading up to Mother’s Day.

As Mother’s Day approaches, savvy florists are carefully tracking their expenses and adjusting

With consumers spending more on experiences, it is imperative that florists’ amp up their marketing and offer products and services that set them apart.