This on-demand course teaches flower shop owners and marketers how to attract more local customers and increase online sales through digital advertising and search visibility, in just 30 minutes! Learn step-by-step strategies for running effective Google and Meta ad campaigns, improving your SEO, and tracking your return on investment. Designed specifically for the floral industry, this course helps you cut through the noise and get real results.

Join author, motivational speaker, and coach Barry Gottlieb in an empowering online course that dives into the principles of personal growth, based on his book “Horizons of Growth”. Learn how personal growth can help you navigate change, enhance your relationships, boost your career, and achieve personal satisfaction. Enhance your learning with included tips, exercises, and journal prompts.

Unlock the secrets to stunning (and profitable!) weddings and events with our comprehensive resource package. Dive into essential topics such as crafting contracts, mastering the art of designing exquisite wedding bouquets, and demystifying pricing strategies. With a wealth of expert-curated resources, this package equips florists and designers with the knowledge and skills to create unforgettable moments for every celebration.

In this micro-course sponsored by GotFlowers?, you will learn the importance of creating product recipes to ensure profit and consistency. In under 20 minutes, Tony Fiannaca from Sparks Florist will review the pros and cons of software-based vs cloud-based solutions.

The Forecasting Your Future series is completed with Wage Control. In this five-week on-demand course, you will walk through the process of establishing incentive plans and implementing controls that will improve profit by controlling wages. Along with weekly videos and worksheets, you will have access to the instructors through a discussion board for extra guidance.

The Forecasting Your Future series follows up Sales Forecasting with Cost of Goods. In this six-week on-demand course, you will walk through the process of establishing markup and implementing controls that will improve profit. . Along with weekly videos and worksheets, you will have access to the instructors through a discussion board for extra guidance.

Jenny Behlings, AAF, PFCI, SDCF, presents this new course, created to supplement training for new delivery employees, whether they are joining you for a holiday or for the year. In less than 30 minutes, the course provides new hires with information on how a retail shop operates (and where delivery comes in!), proper packaging, loading, and delivery procedures, as well as customer service.

The reasons a retail florist would want to know how much their business is worth are varied, whether it be for a sale, a purchase, buyout of a partner, or an estate valuation. Whatever the driving force, at some point almost every florist needs to place a value on the shop they own or one they want to buy. In just under 30 minutes, Paul Goodman, MBA, PFCI, a former CPA and the founder of Floral Finance Business Services in Tulsa, Oklahoma, editor of Floral Finance and author of “The Profit-Minded Florist," will take you through the necessary steps to answer the popular question, What is my business worth?

Forecasting Your Future begins with your Sales Forecast. In this six-week on-demand course, you will walk through the process of creating and operating under a sales forecast. Along with weekly videos and worksheets, you will have access to the instructors through a discussion board for extra guidance.

Your online presence is an integral part of sales success. These resources will provide tips to up your digital strategy game to attract and convert new customers through your website.