Weddings and Events

Unlock the secrets to stunning (and profitable!) weddings and events with our comprehensive resource package. Dive into essential topics such as crafting contracts, mastering the art of designing exquisite wedding bouquets, and demystifying pricing strategies. With a wealth of expert-curated resources, this package equips florists and designers with the knowledge and skills to create unforgettable moments for every celebration.

  • May Idea Exchange: Pricing Weddings for Profit
    Contains 1 Component(s) Recorded On: 05/21/2024

    *Archived Recording* If your profit margins on weddings and events are making you question whether they are worth doing, this session is for you! Learn from wedding florists how they build in pricing for everything — from pinning boutonnieres to tear down — and accurately account for labor to ensure that every wedding and event is well worth the work.

    Pricing Weddings for Profit  

    If your profit margins on weddings and events are making you question whether they are worth doing, this session is for you! Learn from wedding florists how they build in pricing for every scenario and accurately account for labor to ensure that every wedding and event is well worth the work.  

    Come prepared to learn and discuss: 

    • Opportunities for additional revenue 
    • Catering to the Budget Bride 
    • Calculating labor 
    • How to use a contract to your benefit 
    • Consultation Tips 

  • The Elements of a Winning Contract
    Contains 9 Component(s)

    In this course, sponsored and presented by Details Flowers, you will learn • The essential elements of a proposal – what makes a winning contract. Through format, layout, design, colors, personal touches and more, you’ll discover tips that make you and your contract stand out from the competition. • Contract Terms you can’t afford to get wrong- the clauses that are imperative to any event contract and why they are so important. Plus, the terms that are very often overlooked, but ensure you are prepared for anything. • Best Practices- a proposal is one of the first opportunities to showcase your business. The expert insights and resources in this course help you communicate your dedication, experience, and work ethic through the essential elements of a wedding proposal and important contract terms that every florist should be using.

    In this course, sponsored and presented by Details Flowers, you will learn 

    • The essential elements of a proposal – what makes a winning contract. Through format, layout, design, colors, personal touches and more, you’ll discover tips that make you and your contract stand out from the competition. 
    • Contract Terms you can’t afford to get wrong- the clauses that are imperative to any event contract and why they are so important. Plus, the terms that are very often overlooked, but ensure you are prepared for anything. 
    • Best Practices- a proposal is one of the first opportunities to showcase your business. The expert insights and resources in this course help you communicate your dedication, experience, and work ethic through the essential elements of a wedding proposal and important contract terms that every florist should be using.

    Corrine Heck

    Founder & CEO

    Details Flowers Software

    Corrine Heck is the founder and CEO of Details Flowers Software, a program she created to help florists and event planners. Corrine began her career in the floral industry at a young age and rose through the ranks, learning the ins and outs of wedding floristry and event design until she was able to open her own floral shop.  She went on to produce over 800 events in Central Florida and saw a gap in the market for florists and event planners: an all-in-one software solution to assist them manage costs, productivity, and organization. She established Details Flowers Software in 2015, based on her significant expertise as a florist and her creative energy, and has since grown the platform to include an international clientele of not only florists, but also farmers, distributors, and breeders of flowers from all over the world. Details Flowers Software is headquartered in Ormond Beach, Florida, where Corrine lives with her husband of 20 years, Gregory, and their three children, Avery, Amelia and Aiden.

  • Floral Management Articles on Weddings and Events
    Contains 4 Component(s)

    Dive into a curated collection of insightful articles from Floral Management, offering expert advice and industry insights to elevate your understanding of weddings and events. From trends to tips, these articles provide invaluable knowledge to empower florists and designers in creating memorable experiences for their clients

    Dive into a curated collection of insightful articles from Floral Management, offering expert advice and industry insights to elevate your understanding of weddings and events. From trends to tips, these articles provide invaluable knowledge to empower florists and designers in creating memorable experiences for their clients

  • Positioned for Profit: New Event Economics for a Changing Market
    Contains 1 Component(s)

    Vince and Carolyn Butera of Butera the Florist, long-time retail florist and now event-only florists, will share ideas on how to change and operate as an event florist to control costs of goods, promote their brand and stay profitable.

    Florists need to be more astute than ever with their bottom line due to rapidly increasing costs of goods, new consumer demands and supply issues. Vince and Carolyn Butera of Butera the Florist, long-time retail florist and now event-only florists, will share ideas on how to change and operate as an event florist to control costs of goods, promote their brand and stay profitable.

    You'll learn:

    - How to price for profit

    - How to gain and maximize your client's trust

    - Creative ideas for strategic planning

    Vince Butera

    President

    Butera The Florist

    Vincenzo Butera AAF, AIFD, PFCI

    Vince is Co-Founder and Floral Artisan of Butera The Florist, which opened in 1980 in York, PA. His love of floral design began at age 6 when he crafted centerpieces from cut pine branches in his yard. Now six decades later and a few letters behind his name, Vince is still passionate about his artistry. He and Carolyn, his wife of 42 years, recently fulfilled their dream of living in Maine. They now operate Butera The Florist as a Wedding & Event only business in a studio attached to their circa 1840 sea captain’s home on the Blue Hill Peninsula. The Buteras are Floral Management’s 2015 Marketer of the Year.

    Carolyn Butera

    Butera The Florist

    With formal training as an educator, Carolyn has enjoyed three careers during her adult years in the areas of education, business and art. Gifted with the ability to bring synergy to long term vision, short term goals, written plans, and the execution of tasks, her expertise has been utilized since the inception of Butera The Florist. In addition to being Co-Founder with her husband, Carolyn is now a watercolor artist, specializing in Maine mussel shells. Vince and Carolyn are delightfully at home in their new setting, with the ocean view, their adult children and grandchildren all nearby.