2026 March Ultimate Roundtable: Tariffs, Sales Trends & the Economy
Recorded On: 03/16/2026
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Typically reserved for Ultimate Level Members, this special event is open to all SAF members.
Not an Ultimate level member but want more information on how you can join other roundtable events? Contact SAF’s Membership Specialist Justine Seas.
Join your peers on March 16 at 2 PM ET for a timely virtual cross-segment discussion on how tariffs affecting floral imports are shifting rapidly — and what the latest developments mean for your business.
This event features a panel of industry experts who will explain the latest policy and legal updates, potential refund scenarios, and the broader economic outlook.
- SAF Senior Lobbyist Joe Bischoff, Ph.D. will explain what has changed, what we know about possible tariff refunds, and what may come next for floral businesses.
- SAF Chief Economist Charlie Hall, Ph.D. will share a broader view of the economy, including the potential implications of a tariff refund.
- International trade attorney David Olave will provide legal insight and answer member questions.
Recent developments underscore why this conversation matters. After the U.S. Supreme Court struck down the 2025 reciprocal tariffs imposed under IEEPA, the Court of International Trade confirmed the ruling applies nationwide and that importers may be eligible for refunds.
However, new 10% tariffs have already been imposed under a different statute, and new investigations could lead to additional duties, leaving the tariff landscape uncertain for import-reliant businesses.
Join the discussion on March 16 to understand what these changes could mean for your business and what to watch next.
Charlie Hall, Ph.D.
Professor and Ellison Chair in International Floriculture
Texas A&M University
A native of North Carolina, Dr. Charlie Hall received a B.S. in AgriculturalEconomics from the University of Tennessee in 1984, a Master's Degree in Ornamental Horticulture and Landscape Design from the University of Tennessee in 1986, and his Ph.D. from Mississippi State University. He began his academic career at Texas A&M University in 1988, where he spent 13 years on the faculty before joining the faculty at the University of Tennessee in 2002. In August 2007, Dr. Hall returned to Texas A&M University as Professor and Ellison Chair in International Floriculture.
Dr. Hall's expertise is in the production and marketing of Green Industry crops. He is nationally recognized in academia and among the horticultural clientele he serves. His major research, teaching, & extension areas of specialization include strategic management, market situation/outlook, cost accounting, and financial analysis for Green Industry firms.
Dr. Hall currently serves as the Chief Economist for American Hort and Co-Chair of the Advisory Council of Seed Your Future. He is former President and Past-President of the board of directors for America in Bloom. He received the Paul Ecke, Jr. award from the Society of American Florists for professional contributions to the floral industry and the Porter Henegar Memorial Award from the Southern Nursery Association for significant contributions to ornamental horticulture research and to the Southern Nursery Association.
He is an Honorary Lifetime Member of the Texas Nursery and Landscape Association and has received TNLA’s Award for Outstanding Service to the Nursery Industry. He is also a member of the Hall of Fame and Honorary Lifetime Member of the Tennessee Nursery and Landscape Association. Dr. Hall has received Texas A&M University’s Association of Former Students’Distinguished Achievement Award in Teaching and the Vice Chancellor’s Award in Excellence for Student Counseling and Relations. He is a member of Alpha Gamma Rho agricultural fraternity and has received their Grand Presidents Award and Brother of the Century designation.
Dr. Joe Bischoff
SAF Senior Lobbyist
SAF/Cornerstone Government Affairs
Dr. Joe Bischoff is SAF’s senior lobbyist and a member of the agriculture and natural resources team at Cornerstone Government Affairs. His work focuses on the intersection of federal programs and the pursuit of science-based solutions to plant health and crop production challenges. Dr. Bischoff has served on a number of scientific committees including the National Invasive Species Council’s Invasive Species Advisory Committee and the National Clean Plant Network. Previously, Dr. Bischoff was with the USDA’s Animal Plant Health Inspection Service where he was National Mycologist and Lead Scientist on the APHIS Intercepted Plant Pathogen Sequence Initiative.
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