2023 Annual Convention Listening Library

Curated audio files from 5 of our most popular sessions from SAF's 2023 Annual Convention. 

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What’s Your Exit Strategy?
Open to listen to or download MP3 audio.
Open to listen to or download MP3 audio. Panel: Cheryl Denham, Arizona Family Florist, Lisa Hays Holmes, Tiger Lily Florist, John and Sally Kobylinski, Former Owners of In Bloom Florist, Kevin McCarthy, Family Flowers, Moderator: Danny Sanchez, South Florals Group Whether you’re 1, 5 or 10 years away from retirement, the time to think about your exit strategy is now. Join this interactive discussion with your peers to discuss succession planning. You’ll hear from former florists who’ve sold their business and a floral entrepreneur who buys flower shops. They’ll share best practices on what made the transition of ownership of the business successful – and will be ready to answer your questions, too. You’ll learn: • The best time to start planning for the succession of your business • What you need to do to get your business ready to sell • The qualities that your ideal buyer poss
You must register to access.
Blueprint for Family Business Succession
Open to listen to or download MP3 audio.
Open to listen to or download MP3 audio. Panel: Ian Prosser, AAF, AIFD, PFCI, Zoe Gallina, AAF, Botanica International Décor and Design Studio, Brian Wheat, AAF, PFCI, Lori Wheat, AAF, Lafayette Florist, Gift Shop and Garden Center Moderator: Stacie Lee Banks, AAF, Lee’s Flower and Card Shop The biggest mistake families make in succession planning is a failure to plan at all. Succession planning is not a singular event but an ongoing process — take it from three floral industry families who’ve been through it and are ready to share their experiences — the good, the bad and the sometimes ugly — with attendees. You’ll learn how to: • Identify and develop the talent of the next generation; • Let go of some control; choose the right successor and • Avoid common succession pitfalls.
You must register to access.
Reaching Customers in a Crowded Digital Landscape
Open to listen to or download MP3 audio.
Open to listen to or download MP3 audio. Panelists: Erin Bruno, McNamara Florist; LaToya Ferguson, Sweet Psalms Florist; Brennen Rigler, Albuquerque Florist Moderator: Monty Pereira, Watanabe Floral Frustrated with low open rates on email? Wondering how to get through to today’s consumer, when there’s so much competition for their attention? Hear from several floral industry peers on what’s working for them to drive sales and click browsers to buyers. You’ll learn: • How to make the most of your email marketing strategy • Where social fits into the overall plan • Whether and when to consider SMS marketing
You must register to access.
Leveraging Third Party Delivery
Open to listen to or download MP3 audio.
Open to listen to or download MP3 audio. Panel: Jen Barnard, AAF, Tillies Flower Shop, Kristina Dyrr, Cactus Flowers, Arisha Hawkins, Lee’s Flower and Card Shop, Kristina Luoma-Dyrr, Cactus Flowers Some florists are turning to third party delivery services to help with late orders, high volume, or even to expand their service area. During this virtual gathering, florists with experience with third party delivery services such as Door Dash, Roadie and others reveal how those services work best for them, what it costs, how they ensure the drivers handle the flowers with care, and more. You Will Learn: • The positives and negatives of outsourcing delivery • What it costs to use third party delivery services • How to have the best experience with third party delivery services • How third party deliveries can help grow your business
You must register to access.
Building Brand Loyalty
Open to listen to or download MP3 audio.
Open to listen to or download MP3 audio. Panelists: Pat Dahlson, Mayesh Wholesale Florist, Jena Gizerskiy, Rosaprima, Susie Bachman West, AAF, Bachman’s Moderator: Melanie Spilbeler, FreshPath Marketing It’s a well-known business fact that it’s less expensive to market to your existing customers than to gain new ones. And research shows that loyal customers often spend more money. Hear how three different floral businesses created and reward loyal customer base and how that’s contributed to overall growth. You’ll Learn: • How to use technology to build mutually beneficial partnership with customers • How artificial intelligence and social media experiences can impact your brand and loyalty • Easy ways to reward customers
You must register to access.