Valentine's Success Strategies

SAF provides tips, tricks and guidance leading up to Valentine's Day. These SafNews Now articles will address marketing, labor, supply chain and more, giving you all you need to tackle the challenges of the holiday. 

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Inflation Busters to Ease Sticker Shock
Recorded 01/26/2023  |  60 minutes
Recorded 01/26/2023  |  60 minutes As Valentine’s Day approaches, how do you help your customers’ wallets feel the love? Several industry professionals offered their tactics, which include differentiating products to avoid falling victim to price shopping, adding value to products, and being transparent with customers.
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Find an Army of Drivers for Valentine's Day
Recorded 01/26/2023  |  60 minutes
Recorded 01/26/2023  |  60 minutes Delivering hundreds of Valentine’s Day orders within the span of a few days requires calling in reinforcements. But just how florists go about it differs, from asking friends and family to help or working with churches in exchange for a donation, to using a professional delivery service such as Roadie or Door Dash. Here’s how some florists are planning ahead to beef up their delivery capability.
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Florists Leverage the Super Bowl for Valentine’s Promos
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Select the "Read Here" button to begin. From pop-up shops and early Valentine’s Day shopping events to pithy social media reminders and appealing to Super Bowl fans, florists are finding ways to make sure clients don’t forget their valentine amid the excitement of the most-watched sporting event of the year.
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