2024 SafNews Now Mother's Day Articles
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2024 SafNews Now Mother's Day Articles
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Mother's Day Prep: The Art of the Upsell
Recorded 04/18/2024 | 60 minutes
Recorded 04/18/2024 | 60 minutes
Consumers are expected to spend billions to commemorate Mom’s special day next month. According to a report by Numerator, 30% of shoppers plan to spend more than $100 on Mother’s Day gifts. Florists can secure a sizable piece of that money by upselling customers on bigger arrangements, thoughtful add-ons, and flower subscriptions.
Mother’s Day Prep: Must-Dos to Maximize Margins
Select the "Read Article Here" button to begin. | 60 minutes
Select the "Read Article Here" button to begin. | 60 minutes
As Mother’s Day approaches, savvy florists are carefully tracking their expenses and adjusting prices to ensure one of the biggest floral holidays of the year is also one of the most profitable.
Mother’s Day Prep: Is Your Staff Building Lifelong Customers?
Select the "Read Article Here" button to begin. | 60 minutes
Select the "Read Article Here" button to begin. | 60 minutes
Your product might be beautiful, your website state of the art, and your store displays stunning, but if your customer service is lacking, you’ll never build lifelong customers.
A 2022 study by Forbes found that the top reason a new customer turns into a repeat customer is because of customer experience — specifically service from employees who are helpful and friendly.