2024 State of the Industry

Recorded On: 08/07/2024

SAF CEO Kate Penn tees up the convention with a high-level overview of the state of the floral industry. Based on the most recent floral industry data, SAF member surveys and dozens of interviews with industry leaders across all sectors, Penn details the high and low points of the past year, challenges and opportunities going into 2024, and what SAF is doing to help the industry address them.

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2024 State of the Industry
Open to view video.  |  15 minutes
Open to view video.  |  15 minutes