2026 All Industry Trends and Challenges Discussion

Rising costs. Shifting demand. Climate pressure. AI disruption. 

The floral industry isn’t standing still—and neither can you. 

Join SAF for a dynamic, cross-supply-chain conversation that explores what these changes really mean for your business — and the future of the industry. 

In this one-of-a-kind virtual event (free for SAF members, $50.00 for non-members), leaders from the grower, wholesale and retail sectors will tackle the biggest forces shaping the floral industry today. Together, they’ll unpack the trends, share what they’re seeing on the ground and offer perspective on how businesses can adapt, compete and grow. You’ll also have the opportunity to share your own perspective—what you’re seeing in your business, how you’re navigating change and where you see both challenges and opportunity. 

What You’ll Learn: 

• How climate variability, rising costs and shifting demand are impacting availability, pricing and profitability across the supply chain 
• How retailers, wholesalers and growers are adapting their business models to manage risk, protect margins and meet evolving customer expectations 
• What broader forces—like tariffs, consolidation and AI—signal for the future of the floral industry and how to position your business for what’s next 

This isn’t just a discussion—it’s a chance to step back, connect the dots and better understand where the industry is headed. 

Whether you’re growing, wholesaling or retailing, you’ll leave with fresh insights, practical perspective and a clearer sense of how to navigate what’s next. 

Free for SAF members. $50.00 for non members.