2026 May Ultimate Roundtable: Mother’s Day Sales & Economic Signals

This quarterly event is reserved for SAF's Ultimate level members.

Not an Ultimate level member but want more information on how you can join other roundtable events? Contact SAF’s Membership Specialist Justine Seas.

Join floral pros from across the industry to reflect on Mother’s Day sales results — and what they signal for the months ahead. During this virtual event, SAF Chief Economist Charlie Hall, Ph.D., will break down a consumer survey from IPSOS, conducted on behalf of Society of American Florists, exploring Mother’s Day spending and behavior. Hall will also provide an economic update. Plus, hear how retailers across the country performed — what worked, what didn’t, and where opportunities emerged. 

Come prepared to discuss: 

• Your Mother’s Day sales compared to 2025 

• Consumer buying trends 

• What Mother’s Day reveals about the rest of the year