Flower Shop Network Toolkit

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Enjoy access to FREE resources.

WATCH: Training Tips and Adaptable Designs

During this on-demand webinar, Derek Woodruff, AIFD, CF, PFCI, owner of Floral Underground in Traverse City, Michigan, demonstrates how to make eight arrangements in a mere 40 minutes, offering simple solutions to save time and money on the design bench.

WATCH: Is Third-Party Delivery for You?

During this virtual Idea Exchange florists with experience with third party delivery services such as Door Dash, Roadie and others reveal how those services work best for them, what it costs, how they ensure the drivers handle the flowers with care, and more.  

READ: Forecasting Holiday Sales

In this SAF NOW article, Paul Goodman, PFCI, founder of Floral Finance Business Services and author of The Profit-Minded Florist, explains how to forecast sales and shows how that knowledge can help you determine staffing needs.

READ: Master Media Interviews for Mother's Day

If the media comes calling in the days before Mother’s Day, be sure you’re ready with answers that inspire viewers, listeners and readers to buy flowers for Mother’s Day. The Society of American Florists has resources to help you prepare for any last-minute media interviews.

 Receive TWO MONTHS FREE on SAF Membership 

Join SAF at the Premium, Premium Plus or Ultimate level and receive two months for free. Retail membership is open to brick and mortar, online, event-only and independent/freelance florists.

Choose which level works best for your business and join the SAF Community Today!

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Training Tips and Adaptable Designs
Select the "View On-Demand Recording" button to begin.  |  60 minutes
Select the "View On-Demand Recording" button to begin.  |  60 minutes During this on-demand webinar, Derek Woodruff, AIFD, CF, PFCI, owner of Floral Underground in Traverse City, Michigan, demonstrates how to make eight arrangements in a mere 40 minutes, offering simple solutions to save time and money on the design bench.
You must register to access.
Is Third-Party Delivery for You?
Select the "View On-Demand Recording" button to begin.  |  60 minutes
Select the "View On-Demand Recording" button to begin.  |  60 minutes During this virtual Idea Exchange florists with experience with third party delivery services such as Door Dash, Roadie and others reveal how those services work best for them, what it costs, how they ensure the drivers handle the flowers with care, and more.
You must register to access.
Forecasting Holiday Sales
Open to download resource.
Open to download resource. In this SAF NOW article, Paul Goodman, PFCI, founder of Floral Finance Business Services and author of The Profit-Minded Florist, explains how to forecast sales and shows how that knowledge can help you determine staffing needs.
You must register to access.
Master Media Interviews for Mother's Day
Open to download resource.
Open to download resource. If the media comes calling in the days before Mother’s Day, be sure you’re ready with answers that inspire viewers, listeners and readers to buy flowers for Mother’s Day. The Society of American Florists has resources to help you prepare for any last-minute media interviews.
You must register to access.