Holiday Success Strategies
Recorded On: 11/29/2023
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Access this collection of articles that address everything from labor, profitability and digital strategies.
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6 Strategies to Increase Conversions
Select the "Read Here" button to begin. | 60 minutes
Select the "Read Here" button to begin. | 60 minutes
Is your website optimized to capture holiday sales? If not, you could lose sales.
More than half (51%) of florists who responded to the Society of American Florists’ survey about 2022 winter holidays sales reported an increase in sales on their websites, outpacing phone (21%) and walk-in (26 %) orders.
That’s why it’s imperative that your website — and your strategies for capturing online sales — is ready for the holiday rush.
Is Your Website a Sales Maker or Breaker? (2022)
Select the "Read Here" button to begin. | 60 minutes
Select the "Read Here" button to begin. | 60 minutes
Your online storefront is an essential space — especially as the winter holidays approach. In fact, in a survey conducted by the Society of American Florists after the 2021 winter holidays, 36 percent of respondents reported an increase in the number of sales via their websites — outperforming walk-in, phone and wire-in orders. Florists must ensure their websites provide a customer service experience on par with what’s provided in their brick-and-mortar stores.
Win the Battle Between Payroll and Profit (2022)
Select the "Read Here" button to begin. | 60 minutes
Select the "Read Here" button to begin. | 60 minutes
It’s one of the most wonderful (read: profitable) times of the year to be a florist. As consumers deck the halls, florists are expecting strong sales in December. They won’t be jolly, however, if the extra profits only stuff the stockings of employees via overtime paychecks. Financial advisers and industry experts say mindful budgeting and scheduling is key to ensuring a profitable holiday season.
Drive Profit with Delivery (2022)
Select the "Read Here" button to begin. | 60 minutes
Select the "Read Here" button to begin. | 60 minutes
From pre-ordered holiday centerpieces to fulfilling the needs of last-minute gift-givers, florists can capitalize on deliveries that serve their customers and their business’s bottom line. The key? Ensure deliveries are efficient — and priced for a profit.
5 Hacks to Pump Up Sales
Select the "Read Here" button to begin. | 60 minutes
Select the "Read Here" button to begin. | 60 minutes
Holiday spending is expected to hit record levels this year — up as much as 4% over last year, the National Retail Federation predicts. How can you funnel some of those dollars to your business? Florists who attended the Society of American Florists’ virtual Idea Exchange last week had some ideas.
Holiday Prep: 3 Ideas for Holiday Gift Sales
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Select the "Read Here" button to begin.
The holiday shopping season officially kicked off last week, and consumers are ready to loosen their purse strings, according to market researchers. Are you prepared to capture some of this business? Here are a few ideas to help you cash in.
Keep Employee Mental Health Top of Mind (2022)
Select the "View On-Demand Recording" button to begin. | 60 minutes
Select the "View On-Demand Recording" button to begin. | 60 minutes
With studies consistently showing how stress leads to productivity loss, Gottlieb says it’s crucial for employers to care about the mental wellbeing of their employees. Here are four ways florists can work to keep themselves and their employees healthy, happy and engaged during one of the busiest, most stressful times of the year.
Lighten the Holiday Load
Open to download resource.
Open to download resource.
When it comes time to hire extra help, your best resource could be your current staff.
Gift Yourself Holiday Labor Savings
Open to download resource.
Open to download resource.
Staffing wisely involves two primary components: staffing levels and organizational
structure.
