July 2026 Idea Exchange: Stand Out in your Local Market

Customers want to support local businesses, but online advertising and deceptive practices can make it difficult for them to know which retailers are truly local. This Idea Exchange will explore practical ways florists can strengthen their digital presence, stand out in local search results, and communicate the value of shopping local. The conversation will also address tools and tactics florists can use to recognize and combat deceptive order gathering activity. 

What You’ll Learn: 

• Simple, high-impact updates that improve your visibility in local search and maps results  

• How to communicate authenticity and build customer trust online  

• Ways to recognize deceptive order gathering activity and prepare your staff to respond appropriately