June Idea Exchange: Combating “In Lieu of Flowers”

Gaining Back Sympathy Sales 

Increased use of the “in lieu of flowers” phrase, along with "one-stop shopping” at funeral homes can cut into sympathy sales and profits – but it doesn’t have to. Many florists contend that while sympathy work has evolved, it continues to be the bread and butter of the business.  

Join this interactive gathering with your peers and come prepared to discuss: 

·       How to pitch your shop as the go-to source for funeral flowers 

·       How to discourage the “in lieu of flowers” language in obituaries 

·       How to expand into funeral and memorial events 

·       How to educate funeral homes about your services and the flowers themselves