Leveraging LinkedIn

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Retail florists devote most of their social media time to Facebook and Instagram — but Jackie Levine of Central Square Florist in Cambridge, Massachusetts, said there’s another platform that deserves more of your attention: LinkedIn. Levine, a fourth-generation florist with a vibrant online presence, will discuss how she uses LinkedIn to strategically forge sales leads, enhance her network and generate new business — all while building on the brand and reputation of her family’s business.

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Recorded 06/23/2020
Recorded 06/23/2020 Retail florists devote most of their social media time to Facebook and Instagram — but Jackie Levine of Central Square Florist in Cambridge, Massachusetts, said there’s another platform that deserves more of your attention: LinkedIn. Levine, a fourth-generation florist with a vibrant online presence, will discuss how she uses LinkedIn to strategically forge sales leads, enhance her network and generate new business — all while building on the brand and reputation of her family’s business.
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