May Ultimate Roundtable

Join us for this interactive roundtable exclusively for Ultimate level retail members.

Not an Ultimate level member but want more information on how you can join this event? Contact SAF’s Membership Specialist Justine Seas.


SAF Ultimate level retail members gather monthly for an exclusive cross-segment discussion with growers, wholesalers and suppliers on the most pressing issues in the floral industry. During this one hour virtual gathering, attendees will receive a brief update on production, logistics and manufacturing trends directly from floral industry suppliers, followed by a quick economic outlook from SAF Chief Economist Charlie Hall, Ph.D., the Ellison Chair of Floriculture at Texas A&M University. Afterwards, attendees will participate in a moderated discussion about pre-holiday sales forecasts and consumer buying trends.

Charlie Hall, Ph.D.

Professor and Ellison Chair in International Floriculture

Texas A&M University

A native of North Carolina, Dr. Charlie Hall received a B.S. in AgriculturalEconomics from the University of Tennessee in 1984, a Master's Degree in Ornamental Horticulture and Landscape Design from the University of Tennessee in 1986, and his Ph.D. from Mississippi State University. He began his academic career at Texas A&M University in 1988, where he spent 13 years on the faculty before joining the faculty at the University of Tennessee in 2002. In August 2007, Dr. Hall returned to Texas A&M University as Professor and Ellison Chair in International Floriculture.

Dr. Hall's expertise is in the production and marketing of Green Industry crops. He is nationally recognized in academia and among the horticultural clientele he serves. His major research, teaching, & extension areas of specialization include strategic management, market situation/outlook, cost accounting, and financial analysis for Green Industry firms.

Dr. Hall currently serves as the Chief Economist for American Hort and Co-Chair of the Advisory Council of Seed Your Future. He is former President and Past-President of the board of directors for America in Bloom. He received the Paul Ecke, Jr. award from the Society of American Florists for professional contributions to the floral industry and the Porter Henegar Memorial Award from the Southern Nursery Association for significant contributions to ornamental horticulture research and to the Southern Nursery Association.

He is an Honorary Lifetime Member of the Texas Nursery and Landscape Association and has received TNLA’s Award for Outstanding Service to the Nursery Industry. He is also a member of the Hall of Fame and Honorary Lifetime Member of the Tennessee Nursery and Landscape Association. Dr. Hall has received Texas A&M University’s Association of Former Students’Distinguished Achievement Award in Teaching and the Vice Chancellor’s Award in Excellence for Student Counseling and Relations. He is a member of Alpha Gamma Rho agricultural fraternity and has received their Grand Presidents Award and Brother of the Century designation. 

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May Ultimate Roundtable
05/31/2023 at 2:00 PM (EDT)  |  60 minutes
05/31/2023 at 2:00 PM (EDT)  |  60 minutes SAF Ultimate level retail members gather monthly for an exclusive cross-segment discussion with growers, wholesalers and suppliers on the most pressing issues in the floral industry. During this one hour virtual gathering, attendees will receive a brief update on production, logistics and manufacturing trends directly from floral industry suppliers, followed by a quick economic outlook from SAF Chief Economist Charlie Hall, Ph.D., the Ellison Chair of Floriculture at Texas A&M University. Afterwards, attendees will participate in a moderated discussion about pre-holiday sales forecasts and consumer buying trends.
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