Next Gen Coffee Chat - June 2026

Includes a Live Web Event on 06/16/2026 at 11:00 AM (EDT)

You must log in to register
- Non-member - Free!
- Member - Free!
Continue

June 16 – Making the Most of Slow Seasons: Generating Revenue During Downtime

Grab your favorite cup of coffee and join us for a relaxed, interactive Next Gen Virtual Coffee Chat focused on turning slower seasons into opportunities for growth. In this session, we’ll explore practical and creative ways to generate revenue during downtime—without burning out or overextending your team.

We’ll discuss strategies like diversifying your offerings, introducing new services or products, strengthening customer relationships, and making the most of the time you do have. You’ll also hear real-world insights on what’s worked (and what hasn’t), plus how to stay proactive and intentional when business naturally ebbs.

Expect a candid conversation, actionable ideas, and space to share your own experiences and challenges. Whether you’re navigating a current slowdown or planning ahead for seasonal shifts, this coffee chat will help you think differently about downtime—and how to make it work for you.

Come connect, learn, and walk away with fresh ideas to keep your business moving forward year-round.

Lori Wheat, AAF

President

Lafayette Florist

Lori is the President for a family-owned business, Lafayette Florist in Lafayette, Colorado. The 76-year old establishment is in its 3rd generation and grooming the 4th for the future. Lori has served on SAF’s Board of Directors, Retail Council, and numerous SAF committees. As the current SAF President for 2026, she is leading and strengthening the floral community.

Lori Wilson, PFCI

Director of Community and Education

Flower Clique

Lori Wilson, PFCI, Director of Community and Education for Flower Clique, began her career in education before transitioning into the floral industry, where she now has over 14 years of experience. Holding degrees in both Elementary Education and Organizational Communication, Lori combines her passion for teaching with strong communication and leadership training skills to help florists grow thriving teams and stronger businesses. Through speaking engagements, coaching, mentorship, and as co-host of The Business & Pleasure of Flowers podcast, she empowers florists with practical strategies in leadership, sales, customer service, and team development. Lori is passionate about lifelong learning and creating meaningful connections within the floral industry. She and her husband reside in The Woodlands, Texas, and have three grown children and one very needy dog named Bo.

FJ Trzuskowski

Vice President, Farms

Continental Floral Greens

F.J. Trzuskowski is the vice president of sales at Continental Floral Greens, where he oversees all aspects of domestic and international sales of cut greens and pre-made bouquet businesses. He has 28 years’ experience working in the floral industry.