Next Gen Coffee Chat - September 2025

Includes a Live Web Event on 09/25/2025 at 11:00 AM (EDT)

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Grab your coffee and join us for a casual, festive conversation as we dive into October’s highlights and discuss ways to boost your shop's sales this season. Petal it Forward will take place on October 15 this year. Learn more about this feel-good initiative and how you can spread kindness in your community. Hear from past participants on what works and how to prepare. Then we will dive into Halloween Trends. Two retailers will share what’s hot in Halloween décor, arrangements, and marketing. Discover creative ways to drive traffic, showcase seasonal designs, and delight your customers.

This is a relaxed space to connect, swap ideas, and get inspired for the season ahead. Come ready to chat, share, and leave with fresh ideas to bring back to your shop or team.

Bring your coffee, bring your creativity, and let’s celebrate all things October together!

Carrie Moore

AAF, SDCF

Petals & Pages

Originally a journalist, Carrie’s journey into the floral world started as a holiday helper at the flower shop next door. After needing a career change, Carrie started working at Jenny’s Floral as a sales associate. From there, she began designing and eventually moved up to manager. In2022, Carrie purchased Jenny’s Floral. On April 1, 2025, the business transitioned to a flower/book store called Petals & Pages.

Carrie is a South Dakota Certified Florist and a member of the American Academy ofFloriculture. Carrie is also on the board of the South Dakota Florist Association and has presented programs at a state level. She is also involved in her community, using flowers and horticulture as an educational tool to local school groups, FFA and 4H students and other organizations.

In her free time, Carrie enjoys traveling, reading, and volunteering.

Tracy Parke

House of Flora Flower Market

Tracy Parke is a fourth-generation florist and proud manager of House of Flora Flower Market in Hartford, Connecticut. Deeply devoted to her family and community, she keeps the legacy of their small, family-run flower shop moving forward. Tracy is also a living kidney donor—giving the gift of life to her father, the shop’s owner—embodying the same love and dedication she brings to her work.  