In just over an hour, you will learn the basics of SEO: What it is, why it matters, and steps you can take to make sure online customers are finding you.

The pandemic elevated the importance of an effective online presence for every retail florist. Your website is a shopper’s first impression of your business. Do you have a plan for your website content that will maximize customer engagement, enhance your brand---and drive sales? This session includes a 15-minute video presentation followed by an interactive live Q&A with Art Conforti, founder of Bloomerang Solutions, a full-service digital marketing agency specializing in Google Ads, SEP, web development, social media and video production. 

You’ll learn how to:

Develop a homepage strategy with special offers and updated product listings.

Offer add-ons that complement your online inventory. 

Increase engagement with your online shoppers and keep them coming back. 

Train your team so that they are familiar with your website content and are ready to answer questions.

Own your backyard and get ahead of online competition through search optimization. 

Solicit customer feedback via your website to make sure your offerings are on point.

During the pandemic, many florists saw a rush of first-time customers to their websites. A month after Mother’s Day, what are you doing to capitalize on those new contacts and remarket to them and build additional sales? Join Steve Ozment of Flowerama and Emerald City Websites in Columbus, Ohio, for a session focused on the digital strategies you can use to leverage your expanded database and turn these first-time buyers into repeat customers.