Panel Discussion: Best Practices for Online Advertising

Speakers: Chris Drummond. AAF, PFCI, Penny’s by Plaza Flowers, Maris Angola, Karin's Flowers, Nate Golter, Longmont Florist, Brennen Rigler, Albuquerque Florist

COVID has unleashed a swath of consumers who are flocking online to buy flowers and plants. In his keynote address, Google’s Chief Search Evangelist, Nicolas Darveau-Garneau, provided a playbook for using online advertising to attract these consumers to your brand.

Inspired by Nicholas’s insights, a panel of seasoned retailers who’ve implemented paid search and other online advertising tactics – and learned lessons along the way – share their own best practices for optimizing your paid acquisition strategy.