Pump Up Profits
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With speculation about a recession on the horizon and some florists reporting a slowdown in sales, it's important that your business is ready to pump up profits.
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Floral arranging is both an art and a science. Arrangements must not only look beautiful, but they must also be profitable. Does your shop strike the balance?
Floral arranging is both an art and a science. Arrangements must not only look beautiful, but they must also be profitable. Does your shop strike the balance?
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Amid rising prices and other challenges, experienced event florists are finding new strategies to keep profit margins strong.
Amid rising prices and other challenges, experienced event florists are finding new strategies to keep profit margins strong.
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Tips for keeping healthy profit margins while navigating record inflation, slowing flower sales, staffing challenges, and more.
Tips for keeping healthy profit margins while navigating record inflation, slowing flower sales, staffing challenges, and more.
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There are things you can do now to prepare your business to weather an economic downturn.
There are things you can do now to prepare your business to weather an economic downturn.
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Delivery is a key component of a retail florists’ business because it offers consumers a convenience while giving florists a competitive edge.
Delivery is a key component of a retail florists’ business because it offers consumers a convenience while giving florists a competitive edge. However, it can be a tricky service that if not done properly can eat into your bottom line. Find out how to set delivery zones and charges, track drivers’ productivity, and hire quality drivers with long-time financial industry expert Paul Goodman, MBA, PFCI. This informative session includes time at the end for questions with Goodman.
Paul Goodman, MBA, CPA, PFCI
President
Floral Finance Business Services
Paul Goodman, president of Floral Finance Business Services, Inc., in Jenks, Oklahoma., packs in audiences no matter the venue — from wholesale house back rooms to convention stages to think-tank conferences — to hear his presentations on “Controlling COGS” and “Controlling Payroll.” Goodman is the author of The Profit Minded Florist, is the editor of Teleflora's monthly publication Floral Finance and writes features for SAF’s Floral Management magazine. He created Rosebud, the forerunner to the Teleflora’s Eagle software. In 2001, the Michigan Floral Association recognized him with its National Service Award. Goodman holds an MBA from Stanford University and formerly owned a large retail shop in the Pacific Northwest. He published a book titled, “It’s Never Too Late To Finish Well.”