Say This, Not That! WebBlast

Customer service starts in the store with clear communication. Whether it is communication between an employee and customer or employee and manager, there is often a disconnect that causes frustration, dissension, and even turnover. In this fun and informative session for both owners/managers and employees, Vonda LaFever AIFD, PFCI and Lori Wilson of Flower Clique share real stories of what owners thought they communicated clearly and how it was perceived differently. You’ll walk away knowing the most common areas of miscommunication; how to articulate your expectations and break down misunderstandings; what every owner/manager wants their team to know; what every employee wishes they could tell their boss; and what every customer wants a flower shop to know.

Vonda LaFever, AIFD, CFD, PFCI

Vonda LaFever, AIFD, CFD, PFCI

Founder & CEO

Flower Clique

Vonda LaFever AIFD, CFD, PFCI

A successful entrepreneur with over 40 years of experience in the floral industry, Vonda is widely respected for both her creative talent and business knowledge. Her past accolades include retail shop owner, Teleflora Unit President and Unit Director, college professor, Academy Awards Designer, White House Special Events Designer, and published contributor to Flowers& and Flowers Are Forever. She has been actively involved in AIFD since 1989, including roles on the National Board and Membership Committee, Program Coordinator, and as a Main Stage Presenter. She is the founder and CEO of Flower Clique, proud Teleflora Education Specialist, and co-host of the top floral podcast, The Business & Pleasure of Flowers. Vonda's excitement for this industry began as a 14-year-old girl sweeping the floors of a flower shop, and her ever-growing passion and dedication will continue for decades to come. 

 

Lori Wilson, PFCI

Lori Wilson, PFCI

Director of Community and Education

Flower Clique

Lori Wilson, PFCI, Director of Community and Education for Flower Clique, began her career in education before transitioning into the floral industry, where she now has over 14 years of experience. Holding degrees in both Elementary Education and Organizational Communication, Lori combines her passion for teaching with strong communication and leadership training skills to help florists grow thriving teams and stronger businesses. Through speaking engagements, coaching, mentorship, and as co-host of The Business & Pleasure of Flowers podcast, she empowers florists with practical strategies in leadership, sales, customer service, and team development. Lori is passionate about lifelong learning and creating meaningful connections within the floral industry. She and her husband reside in The Woodlands, Texas, and have three grown children and one very needy dog named Bo.

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Say This, Not That Webinar
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Select the "View On-Demand Recording" button to begin. Customer service starts in the store with clear communication. Whether it is communication between an employee and customer or employee and manager, there is often a disconnect that causes frustration, dissension, and even turnover. In this fun and informative session for both owners/managers and employees, Vonda LaFever AIFD, PFCI and Lori Wilson of Flower Clique share real stories of what owners thought they communicated clearly and how it was perceived differently. You’ll walk away knowing the most common areas of miscommunication; how to articulate your expectations and break down misunderstandings; what every owner/manager wants their team to know; what every employee wishes they could tell their boss; and what every customer wants a flower shop to know.
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