An industry peer shares tips for optimizing engagement on social media.

The houseplant craze isn’t going anywhere, and social media is the perfect place to promote your plant products, services and expertise.

Social media marketing has become an invaluable tool to helping business grow and retain customers. Simply put, if you are not active in that conversation with your clients and in your industry, you are going to be left behind. Here is an overview of social media platforms, tips on how to use them effectively and a list of SAF resources to help you optimize your social media marketing efforts.

Retail florists devote most of their social media time to Facebook and Instagram — but Jackie Levine of Central Square Florist in Cambridge, Massachusetts, said there’s another platform that deserves more of your attention: LinkedIn. Levine, a fourth-generation florist with a vibrant online presence, will discuss how she uses LinkedIn to strategically forge sales leads, enhance her network and generate new business — all while building on the brand and reputation of her family’s business. Part 6 of Reignite Your Business Series, sponsored by Teleflora.