The Elements of a Winning Contract

In this course, sponsored and presented by Details Flowers, you will learn 

• The essential elements of a proposal – what makes a winning contract. Through format, layout, design, colors, personal touches and more, you’ll discover tips that make you and your contract stand out from the competition. 
• Contract Terms you can’t afford to get wrong- the clauses that are imperative to any event contract and why they are so important. Plus, the terms that are very often overlooked, but ensure you are prepared for anything. 
• Best Practices- a proposal is one of the first opportunities to showcase your business. The expert insights and resources in this course help you communicate your dedication, experience, and work ethic through the essential elements of a wedding proposal and important contract terms that every florist should be using.

Corrine Heck

Founder & CEO

Details Flowers Software

Corrine Heck is the founder and CEO of Details Flowers Software, a program she created to help florists and event planners. Corrine began her career in the floral industry at a young age and rose through the ranks, learning the ins and outs of wedding floristry and event design until she was able to open her own floral shop.  She went on to produce over 800 events in Central Florida and saw a gap in the market for florists and event planners: an all-in-one software solution to assist them manage costs, productivity, and organization. She established Details Flowers Software in 2015, based on her significant expertise as a florist and her creative energy, and has since grown the platform to include an international clientele of not only florists, but also farmers, distributors, and breeders of flowers from all over the world. Details Flowers Software is headquartered in Ormond Beach, Florida, where Corrine lives with her husband of 20 years, Gregory, and their three children, Avery, Amelia and Aiden.

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Introduction
Introduction to Details Flowers
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Introduction to Corrine Heck
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Essential Elements of a Proposal
Personal Touches
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Professionalism and Polish
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Organziation
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Contract Terms: Why Florists Can't Afford to Get These Wrong
Overview and Details' 16 Terms
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Top 10 & Most Overlooked Terms
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Best Practices
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In Closing
Corrine's Outro
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