Sustainability is not just a buzz word. Research shows that consumers are increasingly concerned about how their purchases are affecting the environment and the lives of workers. They want to do business with companies that are helping the environment, and they are willing to pay more for products from such businesses.

The findings of a recent survey reveal how consumers feel about sustainability - and those insights are helping floral pros see new marketing opportunities.

Access the complete Floral Management issue on Sustainability, with articles addressing sustainability practices, innovations, and more!

While many floral companies long ago switched to plastic sleeves, some growers and retailers continued to use the classic brown paper packaging. The use of paper sleeves has been growing in recent years as some retailers are looking to the past in the hopes of creating a more sustainable future.

The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.

Join the Society of American Florists and Jeroen Oudheusden, executive officer of the Floriculture Sustainability Initiative, for a webinar about how far sustainability has come in the floriculture industry and what it’ll take to drive it further. Jeroen will provide an overview of the progress FSI has pushed for, what comes next, and address questions about the costs, effectiveness, and demand for sustainably grown flowers.