The American Floral Alliance, formerly known as the California Association of Flower Growers & Shippers (CalFlowers), was established in 1941 by a group of flower shipping companies with the goal of promoting the success of California’s floral industry within the United States. What began as a regional effort has since evolved into a national leading floral trade association, playing a crucial role in supporting the entire supply chain.

Today, the American Floral Alliance represents over 900 members in 48 states and across every segment of the floral industry, including growers, wholesalers, retailers, suppliers, and agricultural businesses.