That Flower Feeling was created in 2021 by CalFlowers, a non-profit trade association, with a heartfelt mission: to help "More Americans enjoy more flowers more often." This initiative aims to spark a national movement encouraging people to embrace fresh flowers as a regular part of their lives, not just for special occasions. Our goal is simple yet impactful: we want people to see fresh flowers as an essential part of their everyday routines. By doing so, we aim to increase overall floral consumption, creating a lasting demand that benefits the entire industry. We believe that even the smallest bouquet can uplift spirits and transform spaces, capturing "that flower feeling" and spreading joy in our daily lives. With our mission and our vision to develop meaningful marketing efforts that elevate fresh flowers into an everyday consumer experience, we are committed to making the beauty and joy of flowers accessible to everyone.
