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About Us

Innovaflora is an international group specializing in preserved nature and recognized as a global leader in high-quality floral and botanical products. Preserved nature is made from real natural flowers and plants that undergo a specialized process, allowing them to maintain their look, feel, and elegance without the need for water, sunlight, or daily care. With operations in Colombia, Spain, the United States, and Japan, and a presence in more than 70 countries, Innovaflora brings together global vision, craftsmanship, and technical expertise. Through its brands, Verdissimo and Florever, the group supports wholesalers, florists, retailers, interior designers, and other professionals with long-lasting natural solutions. Guided by innovation, sustainability, quality, and social responsibility, Innovaflora continues to shape the future of preserved nature worldwide.