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About Us

For more than four decades, privately owned Equiflor has been a leading grower, importer, and distributor of fresh cut flowers. Through our nationally recognized Rio Roses brand, we supply a network of wholesalers across the U.S. and Canada. We operate over 800 acres of production across Ecuador, Colombia, and Costa Rica through our primary and partner farms. Rio specializes in premium roses and specialty flowers such as delphinium, lilies, ranunculus, and anemones, and offers more than 30 product lines. Think of Rio as your single source for a broad, premium assortment.