Just over a third of Americans — mostly young adults in higher income households with children — purchased flowers and plants for Mother’s Day in 2024, according to an Ipsos consumer poll conducted earlier this month on behalf of the Society of American Florists.

Join floral pros from across the industry to reflect on spring holiday and Mother’s Day floral sales. During this virtual event, SAF Chief Economist Charlie Hall, Ph.D., will provide an economic update and break down a consumer survey from IPSOS, commissioned by SAF, as well as SAF’s survey of retailers. Not an Ultimate level member but want more information on how you can join this event? Contact SAF’s Membership Specialist Justine Seas at jseas@safnow.org

Looking for new ideas to increase efficiencies and profits this Mother’s Day? Join your peers to learn what strategies they employ to streamline prepping, staffing, marketing, delivery and more.

Some florists are turning to third party delivery services to help with late orders, high volume, or even to expand their service area.

Jenny Behlings, AAF, PFCI, SDCF, presents this new course, created to supplement training for new delivery employees, whether they are joining you for a holiday or for the year. In less than 30 minutes, the course provides new hires with information on how a retail shop operates (and where delivery comes in!), proper packaging, loading, and delivery procedures, as well as customer service.

Delivery is a key component of a retail florists’ business because it offers consumers a convenience while giving florists a competitive edge.

Get personal in your social media. It’s a known fact that people engage more with posts that include people, so amidst your photos of beautiful flowers that showcase your signature style, feature your employees and customers! Here are a five easy-to-implement ideas. Try one, two or all five in the weeks leading up to Mother’s Day.

With consumers spending more on experiences, it is imperative that florists’ amp up their marketing and offer products and services that set them apart.

Ensure your staff is trained — and incentivized — to get the most out of every Mother’s Day sale.

*Available in Spanish* As the holiday season or busy sales periods approach, it’s crucial for florists to make sure their websites are prepared for the increase in online orders. Web orders are a major driver of sales, and ensuring your website is user-friendly, efficient, and properly priced can have a significant impact on your sales performance. Here’s how to optimize your site for success during high-demand periods.

15-Minute Florist Mother's Day Sales Tips with Tim Huckabee and the Profitable Florist.

Customer service starts in the store with clear communication. Whether it is communication between an employee and customer or employee and manager, there is often a disconnect that causes frustration, dissension, and even turnover.

As Mother’s Day approaches, savvy florists are carefully tracking their expenses and adjusting

*Available in Spanish* Forecasting sales is a key part of preparing for busy business periods. Accurate projections help inform decisions about how much product to buy and how many employees are needed to handle the volume, ultimately ensuring smoother operations and greater profitability.