AI is changing the path to purchase, narrowing customers’ choices before they ever visit a florist’s website. Clear content, detailed reviews and meaningful differentiation can help put your business on the short list

Employee training often lives in scattered documents, verbal instruction, and tacit knowledge. This course shows floral businesses how to use NotebookLM to centralize information, streamline onboarding, and create easy-to-use training resources for staff. Using realistic flower shop scenarios and examples, participants will explore how AI can support operations, communication, and employee confidence without requiring advanced technical skills.

Artificial intelligence is transforming video marketing, making it faster, easier and far more affordable for florists to create professional-looking content that captures customers’ attention.

Your delivery service is more than a logistics function — it’s a powerful extension of your brand. Join peers to explore how strategic pricing, marketing, and branding can help you manage delivery volume, boost profitability, and capture last-minute sales opportunities. Learn how to position delivery as a year-round revenue driver while ramping up for high-demand holidays like Valentine’s Day.

Some florists are turning to third party delivery services to help with late orders, high volume, or even to expand their service area. During this virtual gathering, florists with experience with third party delivery services such as Door Dash, Roadie and others reveal how those services work best for them, what it costs, how they ensure the drivers handle the flowers with care, and more.

Some florists are turning to third party delivery services to help with late orders, high volume, or even to expand their service area.

Jenny Behlings, AAF, PFCI, SDCF, presents this new course, created to supplement training for new delivery employees, whether they are joining you for a holiday or for the year. In less than 30 minutes, the course provides new hires with information on how a retail shop operates (and where delivery comes in!), proper packaging, loading, and delivery procedures, as well as customer service.

Delivery is a key component of a retail florists’ business because it offers consumers a convenience while giving florists a competitive edge.