COGS Module 3: Your Product

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In Module 3, we'll discuss your product selection, how to make buying easier for your customers and how to brand your way to success

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Introduction to Module 3
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Open to view video. In this video, Clara gives you a brief introduction to Module 3.
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Choice Overload
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Open to download resource. Here we give you 4 tips to help your customers make buying decisions without overwhelming them.
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Less is More
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Open to view video. In the video, Clara will review the components to reducing choice overload for your customers.
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Your Website
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Open to download resource. In this component, you'll understand how Tiger Lily embraced their biggest marketing tool - their website.
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Branding With Energy
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Open to download resource. Tiger Lily was published a number of times on the topic of branding and customer service. Here are two examples to help you learn how to brand with energy.
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Branding: How We Did It
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Open to view video. In this video, Clara shares with you how Tiger Lily used branding on everything from custom ribbon to Petal It Forward events.
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Conclusion Video
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Open to view video. In this video, Clara concludes Module 3 and sets you up for a successful buying to forecast strategy.
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