Sustainability in the Floral Industry
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With sustainability being the Hot Topic it is, SAF has compiled resources to help you implement sustainable practices, all while learning about the innovation within the industry to secure a sustainable future.
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Sustainability is not just a buzz word. Research shows that consumers are increasingly concerned about how their purchases are affecting the environment and the lives of workers. They want to do business with companies that are helping the environment, and they are willing to pay more for products from such businesses.
Sustainability
Sustainability is not just a buzz word. Research shows that consumers are increasingly concerned about how their purchases are affecting the environment and the lives of workers. They want to do business with companies that are helping the environment, and they are willing to pay more for products from such businesses. Join your peers to learn how you can source products and implement sustainable practices in your business — and how you market and talk about those practices to your customers.
Come prepared to learn and discuss:
- Sustainable practices any florist can implement
- How to think about what you CAN do rather than what you can’t
- Market sustainable products, practices, and events without greenwashing
- Talking with customers — and the media — about the floral industry’s carbon footprint
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Join the Society of American Florists and Jeroen Oudheusden, executive officer of the Floriculture Sustainability Initiative, for a webinar about how far sustainability has come in the floriculture industry and what it’ll take to drive it further. Jeroen will provide an overview of the progress FSI has pushed for, what comes next, and address questions about the costs, effectiveness, and demand for sustainably grown flowers.
Join the Society of American Florists and Jeroen Oudheusden, executive officer of the Floriculture Sustainability Initiative, for a webinar about how far sustainability has come in the floriculture industry and what it’ll take to drive it further. Jeroen will provide an overview of the progress FSI has pushed for, what comes next, and address questions about the costs, effectiveness, and demand for sustainably grown flowers.
Jeroen Oudheusden
Executive Director
Floriculture Sustainability Initiative
Jeroen Oudheusden is the executive officer of the Floriculture Sustainability Initiative (FSI), an independent, international nonprofit based in Belgium. FSI’s mission is to find more sustainable solutions for farmers, the environment, and for the future of the industry.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.
In addition to those stories, the spotlight also includes a glossary of sustainability terms; an overview on sustainability in the floriculture industry; a guide to certifying organizations and their labels; and a profile of the Floriculture Sustainability Initiative, the international non-profit organization leading the way on standards for certification.
This supplement is designed to be a resource for you, your employees, your customers, and your legislators.
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Access the complete Floral Management issue on Sustainability, with articles addressing sustainability practices, innovations, and more!
Access the complete Floral Management issue on Sustainability, with articles addressing sustainability practices, innovations, and more!
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While many floral companies long ago switched to plastic sleeves, some growers and retailers continued to use the classic brown paper packaging. The use of paper sleeves has been growing in recent years as some retailers are looking to the past in the hopes of creating a more sustainable future.
While many floral companies long ago switched to plastic sleeves, some growers and retailers continued to use the classic brown paper packaging. The use of paper sleeves has been growing in recent years as some retailers are looking to the past in the hopes of creating a more sustainable future.
