**Archived Recording** Research indicates it is up to five times more expensive to acquire a new customer than to retain a current customer. Explore strategies to keep your current customers loyal and satisfied, a key to long-term business success.

Whether you attended SAF’s annual convention and just couldn’t make it to every session or you had to miss this year, this event is a great way to catch up on what you might have missed.

*Archived Recording* In the bustling world of floristry, standing out and building a strong brand presence is essential. Join your floral peers to share ideas about cultivating meaningful connections within your community.

Is a recession still looming? Do consumers still have savings to spend? Will loan rates improve? In his keynote presentation from SAF's Annual Convention, SAF’s Chief Economist Charlie Hall, Ph.D., delivers all the details you need to prepare your business for growth.

SAF CEO Kate Penn tees up the convention with a high-level overview of the state of the floral industry. Based on the most recent floral industry data, SAF member surveys and dozens of interviews with industry leaders across all sectors, Penn details the high and low points of the past year, challenges and opportunities going into 2024, and what SAF is doing to help the industry address them.

**Archived Recording** Join us for a virtual meet-up to help you make the most of your time at your first SAF convention – and meet some fellow attendees ahead of the event. We’ll have veteran attendees join in who can share their tips and answer questions.

Sustainability is not just a buzz word. Research shows that consumers are increasingly concerned about how their purchases are affecting the environment and the lives of workers. They want to do business with companies that are helping the environment, and they are willing to pay more for products from such businesses.

With sustainability being the Hot Topic it is, SAF has compiled resources to help you implement sustainable practices, all while learning about the innovation within the industry to secure a sustainable future.

Join floral pros from across the industry to reflect on spring holiday and Mother’s Day floral sales. During this virtual event, SAF Chief Economist Charlie Hall, Ph.D., will provide an economic update and break down a consumer survey from IPSOS, commissioned by SAF, as well as SAF’s survey of retailers. Not an Ultimate level member but want more information on how you can join this event? Contact SAF’s Membership Specialist Justine Seas at jseas@safnow.org

Unlock the secrets to stunning (and profitable!) weddings and events with our comprehensive resource package. Dive into essential topics such as crafting contracts, mastering the art of designing exquisite wedding bouquets, and demystifying pricing strategies. With a wealth of expert-curated resources, this package equips florists and designers with the knowledge and skills to create unforgettable moments for every celebration.