Customers want to support local businesses, but online advertising and deceptive practices can make it difficult for them to know which retailers are truly local. This Idea Exchange will explore practical ways florists can strengthen their digital presence, stand out in local search results, and communicate the value of shopping local. The conversation will also address tools and tactics florists can use to recognize and combat deceptive order gathering activity.

Tim calls a respected respected, long-standing flower shop in suburban Chicago to see how their phone service would hold up when presented with a truly high-value, emotionally charged order.

I chose a flower shop with a big footprint that stretches across a few states with the hope and expectation of getting really high-end, attentive service to help me find the right gift for my needs.

Tim Huckabee tackles one of the most frequently placed orders: a birthday gift.

Step into the world of mystery shopping with Tim Huckabee and The 15 Minute Florist program! In these 15-minute videos, Tim and his team put real flower shops to the test. Watch and discover the nuances in customer inquiries and how to uncover potential blind spots in your staff's responses. But the journey doesn't end there! After each call, Tim and his team meticulously analyze the recordings to unearth hidden sales opportunities and refine staff skills. The result? Happier customers, amplified profits, and a thriving floral business poised for success.