Interested in applying for PFCI this year?  Start the process with an insider look at what makes a standout application. Hear directly from PFCI Board of Trustees and PFCI Mentors as they share guidance, tips, and behind-the-scenes insights. Whether you're just exploring or preparing to submit, this session will set you up for success. Bring your questions and leave feeling confident, inspired, and ready to apply.

Join us for the second PFCI Annual Meeting, where Trustees and members will come together to celebrate 2026 accomplishments and look ahead to an exciting year of growth, education, and connection.

We’ll highlight key achievements—including the Sylvia Cup and the induction of our newest members—share updates on member communications and social media engagement, and reveal important 2027 dates and activities, including application deadlines, spring meetings, and convention plans.

Let’s collaborate, inspire one another, and set the tone for a successful year ahead. We look forward to seeing you there! 

Please list any questions you have for the PFCI Board of Trustees on the discussions tab prior to the event. 

Spanish translation will be available.  

Interested in applying for PFCI this year?  Start the process with an insider look at what makes a standout application. Hear directly from PFCI Board of Trustees and PFCI Mentors as they share guidance, tips, and behind-the-scenes insights. Whether you're just exploring or preparing to submit, this session will set you up for success. Bring your questions and leave feeling confident, inspired, and ready to apply.

Your SAF membership offers more than you might realize. Put it to work for you! 

Join the SAF Membership Team for an interactive virtual session designed to help you get the most from your membership. We'll take a deeper dive into the exclusive tools, resources, programs, and benefits available to you and show you practical ways to use them to support your business goals.

Whether you're a new member or have been with SAF for years, you'll discover valuable resources you may not be taking full advantage of. Bring your questions, connect with the Membership Team, and leave with actionable ideas and a personalized plan to maximize the value of your SAF membership.

Interested in applying for PFCI this year?  Start the process with an insider look at what makes a standout application. Hear directly from PFCI Board of Trustees and PFCI Mentors as they share guidance, tips, and behind-the-scenes insights. Whether you're just exploring or preparing to submit, this session will set you up for success. Bring your questions and leave feeling confident, inspired, and ready to apply.

As the year comes to a close, it's the perfect time to reflect on how far you've come and think about where you want to go next! Join your Next Gen peers for a casual Coffee Chat focused on celebrating your 2026 accomplishments, setting meaningful goals for the new year and exploring opportunities to grow your career in the floral industry. 

We'll discuss ways to turn your professional goals into action while highlighting SAF resources that can help you along the way, including industry awards and professional certifications. Whether you're looking to develop new skills, gain recognition for your work, expand your industry involvement or take the next step in your career, there are opportunities to help you get there. 

Come ready to: 

• Reflect on your accomplishments, challenges and lessons learned in 2026. 

• Set personal and professional goals for 2027. 

• Discover SAF awards and certifications that can help you showcase your skills and achievements. 

• Explore opportunities to continue learning, growing and getting involved in the floral industry. 

• Leave with fresh inspiration and actionable steps to kick off the new year! 

Grab your coffee, bring your ideas and let's make 2027 a year of growth! 

Join your Next Gen peers and Seed Your Future for a Green Career Week recap! We’ll look back at this year’s celebration of careers in horticulture and the green industry, share highlights and takeaways, and talk about ways you can continue to promote and grow awareness of floral industry careers. 

Come ready to: 

•  Hear highlights and takeaways from Green Career Week 

•  Share your experiences and favorite moments 

•  Discuss ideas for getting more young people interested in green careers 

•  Learn more about Seed Your Future and its resources 

•  Connect with other Next Gen professionals who are passionate about the future of the industry 

Whether you participated in Green Career Week or are just curious about how you can get involved, grab your coffee and join the conversation! 

AI is changing the path to purchase, narrowing customers’ choices before they ever visit a florist’s website. Clear content, detailed reviews and meaningful differentiation can help put your business on the short list

AI is changing the path to purchase, narrowing customers’ choices before they ever visit a florist’s website. Clear content, detailed reviews and meaningful differentiation can help put your business on the short list.

AI is changing how customers find and choose floral businesses — and the shift is already underway. This four-part AI Visibility Playbook series offers practical steps to help AI tools find, understand, and recommend your shop.