Is a recession still looming? Do consumers still have savings to spend? Will loan rates improve? In his keynote presentation from SAF's Annual Convention, SAF’s Chief Economist Charlie Hall, Ph.D., delivers all the details you need to prepare your business for growth.

SAF CEO Kate Penn tees up the convention with a high-level overview of the state of the floral industry. Based on the most recent floral industry data, SAF member surveys and dozens of interviews with industry leaders across all sectors, Penn details the high and low points of the past year, challenges and opportunities going into 2024, and what SAF is doing to help the industry address them.

**FLASH SALE!! NOW 40% OFF** Forecasting Your Future begins with your Sales Forecast. In this six-week on-demand course, you will walk through the process of creating and operating under a sales forecast. Along with weekly videos and worksheets, you will have access to the instructors through a discussion board for extra guidance.

**FLASH SALE! NOW 40%. OFF** The Forecasting Your Future series follows up Sales Forecasting with Cost of Goods. In this six-week on-demand course, you will walk through the process of establishing markup and implementing controls that will improve profit. . Along with weekly videos and worksheets, you will have access to the instructors through a discussion board for extra guidance.

**FLASH SALE! NOW 40% OFF** The Forecasting Your Future series is completed with Wage Control. In this five-week on-demand course, you will walk through the process of establishing incentive plans and implementing controls that will improve profit by controlling wages. Along with weekly videos and worksheets, you will have access to the instructors through a discussion board for extra guidance.

The reasons a retail florist would want to know how much their business is worth are varied, whether it be for a sale, a purchase, buyout of a partner, or an estate valuation. Whatever the driving force, at some point almost every florist needs to place a value on the shop they own or one they want to buy. In just under 30 minutes, Paul Goodman, MBA, PFCI, a former CPA and the founder of Floral Finance Business Services in Tulsa, Oklahoma, editor of Floral Finance and author of “The Profit-Minded Florist," will take you through the necessary steps to answer the popular question, What is my business worth?

There are many different ways to establish the value of a retail business, and floral industry financial expert Derrick Myers knows them all. Find out what’s important to consider when assessing fair market value, and how a professional figures out what a business is really worth.

This handout from SAF Convention 2019 is full of valuable information about selling your business.

Do you need to organize your incoming product and make sure your markup is appropriate? Are you new to product recipes and need a place to start? Are you looking to get a handle on your cost of goods sold? You will find a selection of downloadable resources and tools to help you here.

In this micro-course sponsored by GotFlowers?, you will learn the importance of creating product recipes to ensure profit and consistency. In under 20 minutes, Tony Fiannaca from Sparks Florist will review the pros and cons of software-based vs cloud-based solutions.

Mark Anderson explains pricing methods to attract untapped customer base.

In this handout from SAF's 2018 Convention, Mark Anderson and Derrick Myers provide strategies to increase sales and profits.

Tips for keeping healthy profit margins while navigating record inflation, slowing flower sales, staffing challenges, and more.

There are things you can do now to prepare your business to weather an economic downturn.

Vince and Carolyn Butera of Butera the Florist, long-time retail florist and now event-only florists, will share ideas on how to change and operate as an event florist to control costs of goods, promote their brand and stay profitable.