April 2026 Idea Exchange: Service that Stand Out 

Exceptional service isn’t just about fixing problems - it’s about creating experiences that make customers feel genuinely valued.  Join Tim Huckabee of The Profitable Florist and your peers to discuss how to empower employees to delivery personalized, consistent service that strengthens customer loyalty.  Explore practical ways to weave meaningful details, consistency and care into every interaction – digitally or in person. 

Key Takeaways:  

• Equip your team to spot and act on selling and service opportunities within their roles. 

• Learn simple, memorable ways to make customers feel recognized and appreciated. 

• Create alignment across your business so every customer receives the same exceptional experience. 

Tipping can motivate employees and boost morale, but it can also raise tough questions about fairness, compliance, and transparency.  Join peers to discuss the pros and cons of implementing a tipping program, from deciding how to structure payouts to ensuring your system aligns with payroll best practices.   

Key Takeaways: 

• Understand the advantages and challenges of introducing a tipping program in your shop. 

• Explore different models -pooled, individual, or hybrid - and how to apply them fairly across roles and hours. 

• Learn best practices for staying compliant and transparent in tip distribution and reporting. 

Interested in applying for PFCI this year?  Start the process with an insider look at what makes a standout application. Hear directly from PFCI Board of Trustees and PFCI Mentors as they share guidance, tips, and behind-the-scenes insights. Whether you're just exploring or preparing to submit, this session will set you up for success. Bring your questions and leave feeling confident, inspired, and ready to apply.

Our Trustees will be providing Spanish translation.  

Your delivery service is more than a logistics function — it’s a powerful extension of your brand.  Join peers to explore how strategic pricing, marketing, and branding can help you manage delivery volume, boost profitability, and capture last-minute sales opportunities. Learn how to position delivery as a year-round revenue driver while ramping up for high-demand holidays like Valentine’s Day.   

Key Takeaways: 

• Use marketing and branding to turn your delivery service into a competitive advantage. 

• Apply pricing strategies that balance demand, capacity, and profitability. 

• Strengthen delivery operations to handle daily orders and holiday surges, whether in-house or through third-party partners. 

Join us for the first-ever PFCI Annual Meeting, where Trustees and members will come together to celebrate 2025 accomplishments and look ahead to an exciting year of growth, education, and connection.

We’ll highlight key achievements—including the Sylvia Cup and the induction of our newest members—share updates on member communications and social media engagement, and reveal important 2026 dates and activities, including application deadlines, spring meetings, and convention plans.

Attendees will also learn about the expanded mentorship program and the launch of the new PFCI Communications Committee, both designed to enhance support and visibility for members and candidates.

Let’s collaborate, inspire one another, and set the tone for a successful year ahead. We look forward to seeing you there! 

Please list any questions you have for the PFCI Board of Trustees on the discussions tab prior to the event. 

Spanish translation will be available.  

Grab your mug and pull up a seat!

The future of the floral industry is waiting for you at Next Gen LIVE! 2026, but before you pack your bags for Raleigh, let's share a coffee at this virtual pep rally designed to get you registered, energized, and ready to lead.

This is your virtual coffee break where we'll mix inspiration, insider secrets, and a whole lot of community. Think of it as your essential pre-conference huddle!

What We're Bringing to the Rally:

• The Registration Jolt: We'll spill the beans on exactly what you'll miss if you don't register now. Hear from past attendees who landed their biggest opportunities thanks to the connections they made.
• Meet Your Squad: Get a personal introduction to a few key Next Gen speakers and industry rockstars who will be at the live event.
• Raleigh Rally Ready: Insider Info: We’ll give you the need-to-know details about the host city and one "can't-miss" element of the conference experience (like the Team Design Competition or the exclusive tour) that you can only experience in person.

This is your chance to sip, connect, and get the final push you need to commit to your future. Don't miss out on the most influential event for young floral professionals—let the Next Gen LIVE! Pep Rally light the spark!

Interested in applying for PFCI this year? Start the process with an insider look at what makes a standout application. Hear directly from PFCI Board of Trustees and PFCI Mentors as they share guidance, tips, and behind-the-scenes insights.

Interested in applying for PFCI this year?  Start the process with an insider look at what makes a standout application. Hear directly from PFCI Board of Trustees and PFCI Mentors as they share guidance, tips, and behind-the-scenes insights. Whether you're just exploring or preparing to submit, this session will set you up for success. Bring your questions and leave feeling confident, inspired, and ready to apply.

NEW this session: Our Trustees will be providing Spanish translation.  

Interested in applying for PFCI this year?  Start the process with an insider look at what makes a standout application. Hear directly from PFCI Board of Trustees and PFCI Mentors as they share guidance, tips, and behind-the-scenes insights. Whether you're just exploring or preparing to submit, this session will set you up for success. Bring your questions and leave feeling confident, inspired, and ready to apply.

Gear up for the busiest stretch of the year! This interactive peer-to-peer session is your chance to gather fresh ideas and tried-and-true strategies from fellow floral pros. From festive displays to staffing plans, marketing boosts to product prep, we’ll cover what’s working this holiday season – and how to carry that momentum into Valentine’s Day. 

Come ready to share and discuss: 

• Creative marketing tactics to drive in-store and online sales
•  Smart ways to keep teams motivated and on-task 
•  Seasonal product trends and must-haves for year-end and beyond