Your SAF membership offers more than you might realize. Put it to work for you! 

Join the SAF Membership Team for an interactive virtual session designed to help you get the most from your membership. We'll take a deeper dive into the exclusive tools, resources, programs, and benefits available to you and show you practical ways to use them to support your business goals.

Whether you're a new member or have been with SAF for years, you'll discover valuable resources you may not be taking full advantage of. Bring your questions, connect with the Membership Team, and leave with actionable ideas and a personalized plan to maximize the value of your SAF membership.

As the year comes to a close, it's the perfect time to reflect on how far you've come and think about where you want to go next! Join your Next Gen peers for a casual Coffee Chat focused on celebrating your 2026 accomplishments, setting meaningful goals for the new year and exploring opportunities to grow your career in the floral industry. 

We'll discuss ways to turn your professional goals into action while highlighting SAF resources that can help you along the way, including industry awards and professional certifications. Whether you're looking to develop new skills, gain recognition for your work, expand your industry involvement or take the next step in your career, there are opportunities to help you get there. 

Come ready to: 

• Reflect on your accomplishments, challenges and lessons learned in 2026. 

• Set personal and professional goals for 2027. 

• Discover SAF awards and certifications that can help you showcase your skills and achievements. 

• Explore opportunities to continue learning, growing and getting involved in the floral industry. 

• Leave with fresh inspiration and actionable steps to kick off the new year! 

Grab your coffee, bring your ideas and let's make 2027 a year of growth! 

This quarterly event is reserved for SAF's Ultimate level members.

Not an Ultimate level member but want more information on how you can join other roundtable events? Contact SAF’s Membership Specialist Justine Seas.

What do the midterm election results mean for the floral industry? Join SAF Senior Lobbyist Joe Bischoff, Ph.D., for an Ultimate Roundtable examining the new political landscape and what it could mean for policy, the economy and the industry.

With tariffs affecting product costs, businesses facing continued pressure on their margins, and questions about consumer spending, the decisions made in Washington by new legislators will matter across the floral supply chain. Joe will discuss what to watch on trade, labor and other industry priorities, then take your questions.

Join your Next Gen peers and Seed Your Future for a Green Career Week recap! We’ll look back at this year’s celebration of careers in horticulture and the green industry, share highlights and takeaways, and talk about ways you can continue to promote and grow awareness of floral industry careers. 

Come ready to: 

•  Hear highlights and takeaways from Green Career Week 

•  Share your experiences and favorite moments 

•  Discuss ideas for getting more young people interested in green careers 

•  Learn more about Seed Your Future and its resources 

•  Connect with other Next Gen professionals who are passionate about the future of the industry 

Whether you participated in Green Career Week or are just curious about how you can get involved, grab your coffee and join the conversation! 

AI is changing the path to purchase, narrowing customers’ choices before they ever visit a florist’s website. Clear content, detailed reviews and meaningful differentiation can help put your business on the short list

AI is changing the path to purchase, narrowing customers’ choices before they ever visit a florist’s website. Clear content, detailed reviews and meaningful differentiation can help put your business on the short list.

AI is changing how customers find and choose floral businesses — and the shift is already underway. This four-part AI Visibility Playbook series offers practical steps to help AI tools find, understand, and recommend your shop.  

This quarterly event is reserved for SAF's Ultimate level members.

Not an Ultimate level member but want more information on how you can join other roundtable events? Contact SAF’s Membership Specialist Justine Seas.

As the floral industry enters its critical year-end season, businesses are balancing cautious optimism with rising costs, economic uncertainty and continued pressure on profit margins. What do current conditions suggest about consumer demand—and how should floral businesses prepare for the holidays ahead?

In this virtual Ultimate Roundtable, SAF Chief Economist Charlie Hall, Ph.D., will break down the economic forces shaping the industry, explain what the latest SAF Economic Outlook Survey reveals about sales, unit volume and profitability, and share his outlook for holiday spending.

You’ll also hear candid insights from growers about how labor, transportation, supplies and other cost pressures are affecting production and pricing — and what those challenges could mean throughout the floral supply chain. Together, participants will discuss where they are seeing resilience and which adjustments could help businesses finish 2026 strong.

Walk away with practical insights to sharpen your holiday purchasing, pricing, product mix and promotional strategies.

Come prepared to share and discuss:

• Which cost pressures are having the greatest effect on your business
• How rising costs are influencing holiday pricing, purchasing and product decisions
• Where you see the biggest opportunities—and risks—as the industry heads into the holiday season

A workplace cybersecurity resource to help you and your team identify email scams

Your SAF membership offers more than you might realize. Put it to work for you! 

Join the SAF Membership Team for an interactive virtual session designed to help you get the most from your membership. We'll take a deeper dive into the exclusive tools, resources, programs, and benefits available to you and show you practical ways to use them to support your business goals.

Whether you're a new member or have been with SAF for years, you'll discover valuable resources you may not be taking full advantage of. Bring your questions, connect with the Membership Team, and leave with actionable ideas and a personalized plan to maximize the value of your SAF membership.