Gear up for the busiest stretch of the year! This interactive peer-to-peer session is your chance to gather fresh ideas and tried-and-true strategies from fellow floral pros. From festive displays to staffing plans, marketing boosts to product prep, we’ll cover what’s working this holiday season – and how to carry that momentum into Valentine’s Day. 

Come ready to share and discuss: 

• Creative marketing tactics to drive in-store and online sales
•  Smart ways to keep teams motivated and on-task 
•  Seasonal product trends and must-haves for year-end and beyond

This quarterly event is reserved for SAF's Ultimate level members.

Not an Ultimate level member but want more information on how you can join other roundtable events? Contact SAF’s Membership Specialist Justine Seas.

Join SAF’s Chief Economist Charlie Hall, Ph.D., and Senior Lobbyist Joe Bischoff, Ph.D., for timely insights on the economy and federal policy as you head into the holiday season and prepare for 2026. Hall will provide an economic update to help you plan with confidence, while Bischoff will break down how federal policy decisions are shaping the industry. You’ll also have the chance to connect with peers, share your expectations for the holiday season, and gain practical strategies to finish the year strong.

You’ll learn: 

• Key economic trends shaping the holiday season and outlook for 2026 

• The latest federal policy issues impacting the floral industry 

• Peer insights and strategies to strengthen results through year-end

Using Tech to Level Up

Discover how the right technology can streamline your operations, enhance customer experiences, and save valuable time. In this open discussion, floral professionals will share how they’re creatively connecting existing systems, getting more from everyday tools like POS platforms and websites, and using automation, AI, and scheduling apps to boost efficiency without major investments. 

Come prepared to learn and discuss: 

• Creative ways to integrate or bridge existing systems  
• Tips to get more out of tools you already use  
• How florists are using AI, automation, and scheduling tools to save time

Use this handy best-practices checklist in your shop to help you control shrink!

If you only focus on incoming calls and orders, you’re leaving money on the table.
Outbound marketing calls are one of the smartest, lowest-cost ways to fill your order board, boost pre-orders, and build lasting customer relationships.

I chose a flower shop with a big footprint that stretches across a few states with the hope and expectation of getting really high-end, attentive service to help me find the right gift for my needs. 

Understanding how to manage and reduce costs is key to an affordable benefits program.

We have made it easy for you to reach out to your representatives in Congress! Use this template to craft your letter or make your phone calls to advocate. 

This on-demand course teaches flower shop owners and marketers how to attract more local customers and increase online sales through digital advertising and search visibility. Learn step-by-step strategies for running effective Google and Meta ad campaigns, improving your SEO, and tracking your return on investment. Designed specifically for the floral industry, this course helps you cut through the noise and get real results.

Takeaways:

• Learn how to set up and manage profitable Google, Bing, Facebook, and Instagram ad campaigns.

• Understand the basics of SEO and how to boost your shop’s visibility in local search results.

• Discover how to track and measure campaign success to get the most from your marketing budget.

Two Wheels Marketing is a Columbus, Ohio-based digital marketing agency founded in 2010. The agency specializes in helping businesses increase online sales and leads through customized strategies in pay-per-click (PPC) advertising, paid social media campaigns and SEO. Their boutique approach offers clients personalized attention while delivering measurable results.

 Two Wheels Marketing offers a dedicated service line tailored specifically for florists, helping flower shops across the U.S. grow their online sales, phone orders, and in-store traffic through strategic digital marketing campaigns. Their florist-focused campaigns combine Google Ads, Bing Ads, Facebook/Instagram Ads, and optimized landing pages to drive measurable results. 

 The agency's success is attributed to its data-driven approach, real-time campaign optimizations, and commitment to aligning strategies with each client's unique goals. This has earned them a reputation as a trusted partner for floral businesses seeking to enhance their digital marketing efforts.

Perks That Pay Off: Unlocking the Power of Non-Wage Compensation 

Attracting and retaining top talent isn’t just about salary—non-wage compensation can be a game-changer for employee satisfaction and business success. Join us for a discussion on creative ways to boost morale, increase productivity, and improve retention through incentives, benefits, and perks beyond hourly wages. From sales and productivity bonuses to healthcare options and workplace perks, we’ll explore how to design and implement these programs effectively. 

You’ll learn: 

• Strategic Incentives: Discover how bonuses, commissions, and performance-based rewards can drive productivity and sales. 

• Smart Benefits: Learn about healthcare options, retirement plans, and other benefits that add long-term value for employees and your business. 

• Practical Implementation: Gain insights on where to start, how to structure incentive programs, and why investing in non-wage compensation can strengthen your bottom line.