Join floral professionals from all segments of the industry to reflect on summer sales, and glean insights from SAF Chief Economist Charlie Hall, Ph.D., who will provide an economic update and guidance on what to expect in the fourth quarter. Not an Ultimate level member but want more information on how you can join this event? Contact SAF’s Membership Specialist Justine Seas at jseas@safnow.org

Join us for an exciting happy hour chat with Willie Armellini! Willie will be discussing the deep history of the industry and his new book "Flowers Come From Where?", you won't want to miss out on this!

In the bustling world of floristry, standing out and building a strong brand presence is essential. Join your floral peers to share ideas about cultivating meaningful connections within your community.