Sustainability is not just a buzz word. Research shows that consumers are increasingly concerned about how their purchases are affecting the environment and the lives of workers. They want to do business with companies that are helping the environment, and they are willing to pay more for products from such businesses.

If your profit margins on weddings and events are making you question whether they are worth doing, this session is for you! Learn from wedding florists how they build in pricing for everything — from pinning boutonnieres to tear down — and accurately account for labor to ensure that every wedding and event is well worth the work.

Unlock the secrets to stunning (and profitable!) weddings and events with our comprehensive resource package. Dive into essential topics such as crafting contracts, mastering the art of designing exquisite wedding bouquets, and demystifying pricing strategies. With a wealth of expert-curated resources, this package equips florists and designers with the knowledge and skills to create unforgettable moments for every celebration.