Increased use of the “in lieu of flowers” phrase, along with the ”one-stop shopping” at funeral homes can cut into sympathy sales and profits – but it doesn’t have to.

Corporate accounts don’t look the same as they did pre-pandemic. How are you adapting your corporate account services to suit the new hybrid work environment?

SAF Ultimate level retail members gather monthly for an exclusive cross-segment discussion with growers, wholesalers and suppliers on the most pressing issues in the floral industry.