SAF Ultimate level retail members gather quarterly for an exclusive cross-segment discussion with growers, wholesalers and suppliers on the most pressing issues in the floral industry. Not an Ultimate level member but want more information on how you can join this event? Contact SAF’s Membership Specialist Justine Seas. jseas@safnow.org

Get ready for the holiday season! Join us for an interactive peer-to-peer learning event where you can gather fresh ideas from fellow professionals on displays, scheduling, product orders, marketing strategies, sales forecasting, and more.

**Archived Recording** Research indicates it is up to five times more expensive to acquire a new customer than to retain a current customer. Explore strategies to keep your current customers loyal and satisfied, a key to long-term business success.