Join us for an exciting happy hour chat with Professional Floral Communicators - International (PFCI)

Michelle Headrick, PFCI Trustee, and several PFCI Mentors will be talking about what PFCI is, the application process, and why YOU should apply for PFCI!

This quarterly event is usually reserved for SAF's Ultimate level members. SAF is opening this special event to all SAF members. 

Not an Ultimate level member but want more information on how you can join other roundtable events? Contact SAF’s Membership Specialist Justine Seas.

Election Insights and Impacts

What impact will the newly elected president and legislators have on the floral industry? Join SAF Senior Lobbyist Joe Bischoff, Ph.D., to hear insights on the election results, and how SAF and its members can advocate for the future of the floral industry. You’ll also gain valuable insights from SAF Chief Economist Charlie Hall, Ph.D., who will provide an economic update and guidance on what to expect as we close out 2024 and look ahead to 2025. 

Come prepared to learn and discuss: 

• How the election results will impact the industry 

• How to prepare your business for policy changes 

• Sales projections and economic insights for 2025

Plan and Prepare for the Winter 2024 Holiday Season with these SAF resources. 

Streamline Your Holiday Business 

Get ready for the holiday season! Join us for an interactive peer-to-peer learning event where you can gather fresh ideas from fellow professionals on displays, scheduling, product orders, marketing strategies, sales forecasting, and more. Be prepared to discuss: 

·       Creative marketing ideas for driving foot traffic and online orders 

·       Ways to keep employees engaged and productive 

·       New trends and product offerings 

Access this collection of articles that address everything from labor, profitability and digital strategies.  

Some wins and misses for Golden Anniversary Order

Re-examine your staffing needs to control one of your biggest expenses. 

Elements of a Winning Customer Loyalty Program 

Research indicates it is up to five times more expensive to acquire a new customer than to retain a current customer. Explore strategies to keep your current customers loyal and satisfied, a key to long-term business success. Come prepared to learn and discuss: 

·       Rewards that are most valued by customers  

·       Best practices to communicate and educate customers about your loyalty program 

·       Best tools to operate your loyalty program  

Whether you attended SAF’s annual convention and just couldn’t make it to every session or you had to miss this year, this event is a great way to catch up on what you might have missed. Join your floral peers who will share the highlights of what they learned from the 20 education sessions, and how they are implementing those best practices or strategies into their business.  

Come prepared to learn and discuss: 

• Your top takeaways from convention 
• How you and others can implement what you learned  
• Other resources you turn to for education or troubleshooting for your business

In the bustling world of floristry, standing out and building a strong brand presence is essential. Join your floral peers to share ideas about cultivating meaningful connections within your community. Explore innovative strategies to elevate brand awareness, forge valuable partnerships, and foster customer loyalty, all while boosting sales and engagement. 

Come prepared to learn and discuss: 

• How to build mutually beneficial partnerships in your community 
• How to give back to your community — and benefit from it 
• Strategies to build loyal customers