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  • November Ultimate Roundtable: Election Insights and Impacts
    Contains 1 Component(s) Includes a Live Web Event on 11/14/2024 at 2:00 PM (EST)

    SAF Ultimate level retail members gather quarterly for an exclusive cross-segment discussion with growers, wholesalers and suppliers on the most pressing issues in the floral industry. Not an Ultimate level member but want more information on how you can join this event? Contact SAF’s Membership Specialist Justine Seas. jseas@safnow.org

    Not an Ultimate level member but want more information on how you can join this event? Contact SAF’s Membership Specialist Justine Seas.

    Election Insights and Impacts

    What impact will the newly elected president and legislators have on the floral industry? Join SAF Senior Lobbyist Joe Bischoff, Ph.D., to hear insights on the election results, and how SAF and its members can advocate for the future of the floral industry. You’ll also gain valuable insights from SAF Chief Economist Charlie Hall, Ph.D., who will provide an economic update and guidance on what to expect as we close out 2024 and look ahead to 2025. 

    Come prepared to learn and discuss: 

    • How the election results will impact the industry 

    • How to prepare your business for policy changes 

    • Sales projections and economic insights for 2025


     

    Charlie Hall, Ph.D.

    Professor and Ellison Chair in International Floriculture

    Texas A&M University

    A native of North Carolina, Dr. Charlie Hall received a B.S. in AgriculturalEconomics from the University of Tennessee in 1984, a Master's Degree in Ornamental Horticulture and Landscape Design from the University of Tennessee in 1986, and his Ph.D. from Mississippi State University. He began his academic career at Texas A&M University in 1988, where he spent 13 years on the faculty before joining the faculty at the University of Tennessee in 2002. In August 2007, Dr. Hall returned to Texas A&M University as Professor and Ellison Chair in International Floriculture.

    Dr. Hall's expertise is in the production and marketing of Green Industry crops. He is nationally recognized in academia and among the horticultural clientele he serves. His major research, teaching, & extension areas of specialization include strategic management, market situation/outlook, cost accounting, and financial analysis for Green Industry firms.

    Dr. Hall currently serves as the Chief Economist for American Hort and Co-Chair of the Advisory Council of Seed Your Future. He is former President and Past-President of the board of directors for America in Bloom. He received the Paul Ecke, Jr. award from the Society of American Florists for professional contributions to the floral industry and the Porter Henegar Memorial Award from the Southern Nursery Association for significant contributions to ornamental horticulture research and to the Southern Nursery Association.

    He is an Honorary Lifetime Member of the Texas Nursery and Landscape Association and has received TNLA’s Award for Outstanding Service to the Nursery Industry. He is also a member of the Hall of Fame and Honorary Lifetime Member of the Tennessee Nursery and Landscape Association. Dr. Hall has received Texas A&M University’s Association of Former Students’Distinguished Achievement Award in Teaching and the Vice Chancellor’s Award in Excellence for Student Counseling and Relations. He is a member of Alpha Gamma Rho agricultural fraternity and has received their Grand Presidents Award and Brother of the Century designation. 

  • November Idea Exchange: Streamline Your Holiday Business
    Contains 1 Component(s) Includes a Live Web Event on 11/07/2024 at 2:00 PM (EST)

    Get ready for the holiday season! Join us for an interactive peer-to-peer learning event where you can gather fresh ideas from fellow professionals on displays, scheduling, product orders, marketing strategies, sales forecasting, and more.

    Streamline Your Holiday Business 

    Get ready for the holiday season! Join us for an interactive peer-to-peer learning event where you can gather fresh ideas from fellow professionals on displays, scheduling, product orders, marketing strategies, sales forecasting, and more. Be prepared to discuss: 

    ·       Creative marketing ideas for driving foot traffic and online orders 

    ·       Ways to keep employees engaged and productive 

    ·       New trends and product offerings 

  • October Idea Exchange: Elements of a Winning Customer Loyalty Program
    Contains 1 Component(s) Recorded On: 10/10/2024

    **Archived Recording** Research indicates it is up to five times more expensive to acquire a new customer than to retain a current customer. Explore strategies to keep your current customers loyal and satisfied, a key to long-term business success.

    Elements of a Winning Customer Loyalty Program 

    Research indicates it is up to five times more expensive to acquire a new customer than to retain a current customer. Explore strategies to keep your current customers loyal and satisfied, a key to long-term business success. Come prepared to learn and discuss: 

    ·       Rewards that are most valued by customers  

    ·       Best practices to communicate and educate customers about your loyalty program 

    ·       Best tools to operate your loyalty program  

  • September Ultimate Roundtable: Summer Sales Reflection/Economic Outlook
    Contains 1 Component(s) Recorded On: 09/25/2024

    Join floral professionals from all segments of the industry to reflect on summer sales, and glean insights from SAF Chief Economist Charlie Hall, Ph.D., who will provide an economic update and guidance on what to expect in the fourth quarter. Not an Ultimate level member but want more information on how you can join this event? Contact SAF’s Membership Specialist Justine Seas at jseas@safnow.org

    Join floral professionals from all segments of the industry to reflect on summer sales, and glean insights from SAF Chief Economist Charlie Hall, Ph.D., who will provide an economic update and guidance on what to expect in the fourth quarter.  

    Come prepared to learn and discuss: 

    • Your summer sales  
    • Successful strategies to sell more flowers during slower months 
    • Expectations for the fourth quarter 

    Not an Ultimate level member but want more information on how you can join this event? Contact SAF’s Membership Specialist Justine Seas.

    Charlie Hall, Ph.D.

    Professor and Ellison Chair in International Floriculture

    Texas A&M University

    A native of North Carolina, Dr. Charlie Hall received a B.S. in AgriculturalEconomics from the University of Tennessee in 1984, a Master's Degree in Ornamental Horticulture and Landscape Design from the University of Tennessee in 1986, and his Ph.D. from Mississippi State University. He began his academic career at Texas A&M University in 1988, where he spent 13 years on the faculty before joining the faculty at the University of Tennessee in 2002. In August 2007, Dr. Hall returned to Texas A&M University as Professor and Ellison Chair in International Floriculture.

    Dr. Hall's expertise is in the production and marketing of Green Industry crops. He is nationally recognized in academia and among the horticultural clientele he serves. His major research, teaching, & extension areas of specialization include strategic management, market situation/outlook, cost accounting, and financial analysis for Green Industry firms.

    Dr. Hall currently serves as the Chief Economist for American Hort and Co-Chair of the Advisory Council of Seed Your Future. He is former President and Past-President of the board of directors for America in Bloom. He received the Paul Ecke, Jr. award from the Society of American Florists for professional contributions to the floral industry and the Porter Henegar Memorial Award from the Southern Nursery Association for significant contributions to ornamental horticulture research and to the Southern Nursery Association.

    He is an Honorary Lifetime Member of the Texas Nursery and Landscape Association and has received TNLA’s Award for Outstanding Service to the Nursery Industry. He is also a member of the Hall of Fame and Honorary Lifetime Member of the Tennessee Nursery and Landscape Association. Dr. Hall has received Texas A&M University’s Association of Former Students’Distinguished Achievement Award in Teaching and the Vice Chancellor’s Award in Excellence for Student Counseling and Relations. He is a member of Alpha Gamma Rho agricultural fraternity and has received their Grand Presidents Award and Brother of the Century designation. 

  • August Idea Exchange: Top Takeaways from SAF Miami 2024
    Contains 1 Component(s)

    Whether you attended SAF’s annual convention and just couldn’t make it to every session or you had to miss this year, this event is a great way to catch up on what you might have missed.

    Whether you attended SAF’s annual convention and just couldn’t make it to every session or you had to miss this year, this event is a great way to catch up on what you might have missed. Join your floral peers who will share the highlights of what they learned from the 20 education sessions, and how they are implementing those best practices or strategies into their business.  

    Come prepared to learn and discuss: 

    • Your top takeaways from convention 
    • How you and others can implement what you learned  
    • Other resources you turn to for education or troubleshooting for your business

  • September Idea Exchange: Cultivating Community Connection
    Contains 1 Component(s) Recorded On: 09/19/2024

    *Archived Recording* In the bustling world of floristry, standing out and building a strong brand presence is essential. Join your floral peers to share ideas about cultivating meaningful connections within your community.

    In the bustling world of floristry, standing out and building a strong brand presence is essential. Join your floral peers to share ideas about cultivating meaningful connections within your community. Explore innovative strategies to elevate brand awareness, forge valuable partnerships, and foster customer loyalty, all while boosting sales and engagement. 

    Come prepared to learn and discuss: 

    • How to build mutually beneficial partnerships in your community 
    • How to give back to your community — and benefit from it 
    • Strategies to build loyal customers  

  • Business of Design: Della Robbia Renaissance
    Contains 2 Component(s)

    Learn more about the Della Robbia style and how to achieve this modernized look.

    Learn more about the Della Robbia style and how to achieve this modernized look. 

  • Flower Sale or Fail? Sweet Sixteen
    Contains 3 Component(s)

    Tim Huckabee tackles one of the most frequently placed orders: a birthday gift.

    Tim Huckabee tackles one of the most frequently placed orders: a birthday gift. 

    Tim Huckabee

    The Profitable Florist


  • Business of Design
    Contains 1 Product(s)

    The Business of Design Column can be found in each issue of Floral Management, accompanied by a video of tips and techniques!

    The Business of Design Column can be found in each issue of Floral Management, accompanied by a video of tips and techniques!

  • Gear Up for Growth: Economic and Consumer Buying Trends Insights
    Contains 1 Component(s) Recorded On: 08/07/2024

    Is a recession still looming? Do consumers still have savings to spend? Will loan rates improve? In his keynote presentation from SAF's Annual Convention, SAF’s Chief Economist Charlie Hall, Ph.D., delivers all the details you need to prepare your business for growth.

    Is a recession still looming? Do consumers still have savings to spend? Will loan rates improve? In his keynote presentation, SAF’s Chief Economist Charlie Hall, Ph.D., delivers all the details you need to prepare your business for growth.