Gaining Back Sympathy Sales 

Increased use of the “in lieu of flowers” phrase, along with >span class="normaltextrun">-stop shopping” at funeral homes can cut into sympathy sales and profits – but it doesn’t have to. Many florists contend that while sympathy work has evolved, it continues to be the bread and butter of the business.  

Join this interactive gathering with your peers and come prepared to discuss: 

·       How to pitch your shop as the go-to source for funeral flowers 

·       How to discourage the “in lieu of flowers” language in obituaries 

·       How to expand into funeral and memorial events 

·       How to educate funeral homes about your services and the flowers themselves 

Despite changing trends and increasing challenges, there will always be a sympathy flower market for florists. Almost no one wants a funeral devoid of flowers, and sympathy flowers provide an opportunity to serve families at significant times in their lives.

New to the floral industry and curious how SAF can help you grow? After accessing SAF's First part of our new entrant series, you are ready to move onto part II.  This resource collection will provide you with a sample of the content that SAF provides to its members.

With sustainability being the Hot Topic it is, SAF has compiled resources to help you implement sustainable practices, all while learning about the innovation within the industry to secure a sustainable future.  

Access the complete Floral Management issue on Sustainability, with articles addressing sustainability practices, innovations, and more!

While many floral companies long ago switched to plastic sleeves, some growers and retailers continued to use the classic brown paper packaging.  The use of paper sleeves has been growing in recent years as some retailers are looking to the past in the hopes of creating a more sustainable future.  

When it comes to sustainability, the floral industry continues to pursue green initiatives with gusto, from recycling water and hardgoods to composting plant material. Plant breeding is an area poised for explosive growth using genetic manipulation technology. Dümmen Orange’s latest efforts in plant breeding focus on developing plants that are more sustainable by virtue of their genetic qualities.

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