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  • March Ultimate Roundtable: Post Valentine’s Day Analysis
    Contains 1 Component(s) Includes a Live Web Event on 03/13/2024 at 2:00 PM (EDT)

    SAF Ultimate level retail members gather monthly for an exclusive cross-segment discussion with growers, wholesalers and suppliers on the most pressing issues in the floral industry.

    Join floral pros from across the industry to reflect on Valentine’s Day, and what those results foretell about Mother’s Day. During this virtual event economist Charlie Hall, Ph.D., will break down a consumer survey from IPSOS, conducted on behalf of SAF, about Valentine's Day spending. Hall will also provide an economic update. And, hear how retailers from across the country fared. 

    Come prepared to discuss: 

    ·       Your Valentine’s Day sales compared to Valentine’s Day 2023 

    ·       Consumer buying trends 

    ·       Predictions for Mother’s Day 

     

    Charlie Hall, Ph.D.

    Professor and Ellison Chair in International Floriculture

    Texas A&M University

    A native of North Carolina, Dr. Charlie Hall received a B.S. in AgriculturalEconomics from the University of Tennessee in 1984, a Master's Degree in Ornamental Horticulture and Landscape Design from the University of Tennessee in 1986, and his Ph.D. from Mississippi State University. He began his academic career at Texas A&M University in 1988, where he spent 13 years on the faculty before joining the faculty at the University of Tennessee in 2002. In August 2007, Dr. Hall returned to Texas A&M University as Professor and Ellison Chair in International Floriculture.

    Dr. Hall's expertise is in the production and marketing of Green Industry crops. He is nationally recognized in academia and among the horticultural clientele he serves. His major research, teaching, & extension areas of specialization include strategic management, market situation/outlook, cost accounting, and financial analysis for Green Industry firms.

    Dr. Hall currently serves as the Chief Economist for American Hort and Co-Chair of the Advisory Council of Seed Your Future. He is former President and Past-President of the board of directors for America in Bloom. He received the Paul Ecke, Jr. award from the Society of American Florists for professional contributions to the floral industry and the Porter Henegar Memorial Award from the Southern Nursery Association for significant contributions to ornamental horticulture research and to the Southern Nursery Association.

    He is an Honorary Lifetime Member of the Texas Nursery and Landscape Association and has received TNLA’s Award for Outstanding Service to the Nursery Industry. He is also a member of the Hall of Fame and Honorary Lifetime Member of the Tennessee Nursery and Landscape Association. Dr. Hall has received Texas A&M University’s Association of Former Students’Distinguished Achievement Award in Teaching and the Vice Chancellor’s Award in Excellence for Student Counseling and Relations. He is a member of Alpha Gamma Rho agricultural fraternity and has received their Grand Presidents Award and Brother of the Century designation. 

  • Safeguard Your Businesses From Cyberattacks
    Contains 1 Component(s)

    Ransomware attacks can cost businesses a significant amount of money. SAF has tips to help avoid being hacked.

    Ransomware attacks can cost businesses a significant amount of money. SAF has tips to help avoid being hacked.

  • Using AI in your Business
    Contains 3 Component(s)

    Artificial Intelligence expert Nicole Donnelly shares her knowledge and how you can use AI in your business through this series of articles appearing in SAF News Now newsletter.

    Artificial Intelligence expert Nicole Donnelly shares her knowledge and how you can use AI in your business through this series of articles appearing in SAF News Now newsletter.  

  • SAF's 2023 State of the Industry
    Contains 1 Component(s)

    SAF CEO Kate Penn provides a high-level overview of the state of the floral industry, recorded at SAF's Annual Convention in Phoenix, AZ.

    SAF CEO Kate Penn tees up the convention with a high-level overview of the state of the floral industry. Based on the most recent floral industry data, SAF member surveys and dozens of interviews with industry leaders across all sectors, Penn details the high and low points of the past year, challenges and opportunities going into 2024, and what SAF is doing to help the industry address them.

  • SafNow's Holiday Prep Series
    Contains 8 Component(s)

    Look back to 2022 for all of SafNow's 2022 Holiday articles in one place! 2023 articles will be added as they are released.

    Look back to 2022 for all of SafNow's 2022 Holiday articles in one place! 2023 articles will be added as they are released. All of SafNow's 2022 Holiday articles in one place!

  • Holiday Planning Package
    Contains 5 Product(s)

    Plan and Prepare for the Winter 2023 Holiday Season with these SAF resources.

    Plan and Prepare for the Winter 2023 Holiday Season with these SAF resources. 

  • November Idea Exchange: Holiday Prep
    Contains 1 Component(s)

    It’s time to prep for the holidays! Take time to get inspired with new ideas from your peers about displays, scheduling, product orders, marketing, forecasting sales and more during this interactive peer-to-peer learning event.

    It’s time to prep for the holidays! Take time to get inspired with new ideas from your peers about displays, scheduling, product orders, marketing, forecasting sales and more during this interactive peer-to-peer learning event.  

    Come prepared to discuss: 

    • How you will drive foot traffic and online orders 
    • How you will encourage early orders 
    • Display ideas 
    • Holiday services and product offerings for business accounts 

  • Marketing the Green Appeal
    Contains 1 Component(s)

    The findings of a recent survey reveal how consumers feel about sustainability - and those insights are helping floral pros see new marketing opportunities.

    The findings of a recent survey reveal how consumers feel about sustainability - and those insights are helping floral pros see new marketing opportunities. 


  • Holiday Labor Solutions
    Contains 2 Component(s)

    Finding extra help at the holidays can be a challenge. Our latest issue of Floral Management is here to help with these two articles addressing holiday labor.

    Finding extra help at the holidays can be a challenge. Our latest issue of Floral Management is here to help with these two articles addressing holiday labor.

  • October Idea Exchange: Increase Your Online Conversions
    Contains 2 Component(s)

    Most experts consider a 1 to 4 percent conversion rate “good,” which means there is a lot of room to improve the customer experience online and get more sales. From live chats to customer testimonials and easier checkouts, learn what you can do online to improve your conversion rate.

    Most experts consider a 1 to 4 percent conversion rate “good,” which means there is a lot of room to improve the customer experience online and get more sales. From live chats to customer testimonials and easier checkouts, learn what you can do online to improve your conversion rate.  

    Come prepared to discuss: 

    • Ways to improve the user experience online 
    • How to create a value proposition  
    • How to convert live chats to sales