Join floral professionals from all segments of the industry to reflect on summer sales, and glean insights from SAF Chief Economist Charlie Hall, Ph.D., who will provide an economic update and guidance on what to expect in the fourth quarter.  

Come prepared to learn and discuss: 

• Your summer sales  
• Successful strategies to sell more flowers during slower months 
• Expectations for the fourth quarter 

Not an Ultimate level member but want more information on how you can join this event? Contact SAF’s Membership Specialist Justine Seas.

In the bustling world of floristry, standing out and building a strong brand presence is essential. Join your floral peers to share ideas about cultivating meaningful connections within your community. Explore innovative strategies to elevate brand awareness, forge valuable partnerships, and foster customer loyalty, all while boosting sales and engagement. 

Come prepared to learn and discuss: 

• How to build mutually beneficial partnerships in your community 
• How to give back to your community — and benefit from it 
• Strategies to build loyal customers  

Whether you attended SAF’s annual convention and just couldn’t make it to every session or you had to miss this year, this event is a great way to catch up on what you might have missed. Join your floral peers who will share the highlights of what they learned from the 20 education sessions, and how they are implementing those best practices or strategies into their business.  

Come prepared to learn and discuss: 

• Your top takeaways from convention 
• How you and others can implement what you learned  
• Other resources you turn to for education or troubleshooting for your business

Join us for a virtual meet-up to help you make the most of your time at your first SAF convention – and meet some fellow attendees ahead of the event. We’ll have veteran attendees join in who can share their tips and answer questions.

These articles are part of a series focused on optimizing SEO and websites to help floral businesses get more sales. 

What are you doing to protect yourself from malware, phishing campaigns and fraud? Resources to help you amp up your digital protection!

Unlock the potential of technology as we explore how leveraging tech can revolutionize your business. Join your floral peers to discuss innovative apps, bridging existing system gaps, and optimizing current tools like point-of-sale systems and websites. This event will also delve into essential cybersecurity measures, covering various cyber threats, protective strategies, and the importance of cyber insurance." 

Come prepared to learn and discuss: 

• How you can bridge technology gaps  
• Tips and tricks to maximizing your current systems 
• Cybersecurity essentials  

SEO has also gotten more complex in the past few years. As content created by artificial intelligence floods the internet, consumers have changed the way they find information, and Google has evolved. It’s time for an SEO checkup.

Use this quiz, developed by James M. DelPrince, Ph.D., AIFD,PFCI, AAF, to test your know-how from his Quality series in Floral Management.

The complete Quality series by James M. DelPrince, Ph.D., AIFD,PFCI, AAF, to help educate floral professionals who handle flowers coming into and leaving the shop, featured in Floral Management from July 2023 to June 2024.